Sökning: "EKB model"

Hittade 4 uppsatser innehållade orden EKB model.

  1. 1. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Belinda Lemini Kunde; Inga.Britt Morgan; Martin Genov; [2022]
    Nyckelord :COVID-19; pandemic; restaurant; restaurant industry; consumer behaviour; ADKAR change model; EKB model; change management; digital marketing strategy; social media;

    Sammanfattning : Abstract   Background:  With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. LÄS MER

  3. 2. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
    Nyckelord :Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

    Sammanfattning : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. LÄS MER

  4. 3. The Online Consumer Decision Journey in the Cosmetic Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anna Hagander; Margret Rúnarsdóttir; [2016]
    Nyckelord :Community; Culture; EKB model; Consumer decision Journey; Reference Group; Opinion leader; User Generated Content; Word of Mouth; Vlogging; Consumer Involvement; YouTube; Social Sciences;

    Sammanfattning : .... LÄS MER

  5. 4. Social factors that influence consumers’ decisions when buying second-hand cars in China—Based on EKB model

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :XIANGYU WU; YI ZHENG; [2016]
    Nyckelord :Second-hand cars; social factors; EKB model; rank;

    Sammanfattning : Today more and more people buy second-hand products on internet. As the typical durable goods, second-hand cars are very popular among consumers. In recent years, the sale of second-hand cars increases quickly in China. In addition, there is still potential in the second-hand market. LÄS MER