Sökning: "unethical marketing"

Visar resultat 16 - 20 av 30 uppsatser innehållade orden unethical marketing.

  1. 16. Ethical Issues in E-Permission Marketing : A study of how consumer behaviour is affected by unethical practices involving E-Permission Marketing

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Sameer Karimi; Yasen Stoev; Olle Zander; [2017]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  3. 17. “Oh! I’m buying this bikini, it’ll fit perfectly when I’ve lost 2 kilos” : a study on how lingerie and swimwear companies influence consumers to buy their products

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Ngan Tran; Ebru Belul; [2017]
    Nyckelord :Generation Z; social media; willingness to buy; social self; body image;

    Sammanfattning : Approximately 50% of girls and young women are not satisfied with their bodies. A huge reason for this is the thin body ideal dominating today’s social media. Lingerie and swimwear companies like Victoria’s Secret, Hunkemöller and Triangl uses the thin body ideal in their social media marketing but do not get any consequences for it. LÄS MER

  4. 18. There ain ́t no such thing as a free lunch : What consumers think about personal data collection online

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Anna Loverus; Paulina Tellebo; [2017]
    Nyckelord :Big Data; Ethics; Consumer Behaviour; Privacy; Digital Marketing; Etik; Företagsetik; Konsumentbeteende; Datainsamling; Marknadsföring;

    Sammanfattning : This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. LÄS MER

  5. 19. Dimensions of Transcultural and Multicultural Marketing Campaigns

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Hiller Oscar; Katsavria Charikleia; [2017]
    Nyckelord :Transcultural marketing; Multicultural marketing; Social media; Social media selection;

    Sammanfattning : Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. LÄS MER

  7. 20. Product Placement on Social Media : a study on how Generation Y's brand perception and purchase intention are influenced

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Lisa Gageler; Jolien van der Schee; [2016]
    Nyckelord :Brand Perception; Consumer Behavior; Generation Y Millennials; Product Placement; Purchase Intention; Social Media;

    Sammanfattning : With increasing restrictions, saturated advertisement markets and advanced technology, the conditions of the communication politics have significantly changed and outdated the classical instruments. In order to bypass these developments, marketers started to strategically promote their products through appearances in movies and television than through conventional commercial spots. LÄS MER