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Visar resultat 1 - 5 av 30 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Känner du dig manipulerad?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emma Sahlin; Evelina Ödman; Kim Nyman; [2023]
    Nyckelord :dark pattern etik social reflexivitet användargränssnitt användare; Business and Economics;

    Sammanfattning : The purpose of this essay is to examine how users experience ‘dark pattern marketing’ from an ethical standpoint, and if it makes a difference if the users are aware of the phenomenon. ‘Dark pattern marketing’ is - in short terms - a marketing approach that applies a user interface that has been carefully crafted to trick and manipulate users into doing things they did not intend to do, or discouraging behavior that's bad for the company. LÄS MER

  3. 2. Understanding Data Practices in Private Corporations : Analysis of Privacy Policies, Cookies Statements and “Dark Patterns”

    Master-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Débora Mendes; [2022]
    Nyckelord :data privacy; cookies computer science ; data protection; marketing – moral and ethical aspects; electronic surveillance; technology – moral and ethical aspects;

    Sammanfattning : Introduction: We analyse the privacy policies of 15 private corporations to understand if the data handling practices – data collection, storage, and sharing –described in the policies are ethical or unethical. The data we leave behind when we use the Internet are crucial for corporations. LÄS MER

  4. 3. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Maja Lundgren; [2022]
    Nyckelord :Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Sammanfattning : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. LÄS MER

  5. 4. Synen på ZYN : En studie om relationen mellan varumärke och konsumenters uppfattning

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Lina Ericsson; Iman Awelker; [2021]
    Nyckelord :Communication; Swedish Match; ZYN; corporate identity; brand identity;

    Sammanfattning : The purpose of this study is to examine the organization Swedish Match and their nicotine brand ZYN. Swedish Match is a firm that develops, manufactures and sells “snus” and other similar products. LÄS MER

  7. 5. How do ethics in influencer marketing impact consumer behavior?

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Killian Oursel; Maxia Befene Mbembo; [2021]
    Nyckelord :Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

    Sammanfattning : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. LÄS MER