Sökning: "unethical marketing"

Visar resultat 11 - 15 av 30 uppsatser innehållade orden unethical marketing.

1. 11. Neuromarketing och etik: när passerar man gränsen? : En kvalitativ studie om uppfattningar och etiska dilemman kring tillämpningen av neuromarketing och dess påverkan utifrån ett konsumentperspektiv

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Josef Mannai; Nadezda Opacic; [2020]
   Nyckelord :Neuromarketing; Marketing ethics; Consumer ethics; Consumer behavior; Neuromarknadsföring; Marknadsföringsetik; Konsumentetik; Konsumentbeteende;

   Sammanfattning : Neuromarketing is a new field of research, a mix between neuroscience, marketing, and psychology. With the help of brain research, neuromarketing has succeeded in identifying feelings and reactions which have benefited companies and helped them to construct efficient marketing strategies. LÄS MER

3. 12. Did you read the label? : an exploratory study on grocery shoppers’ brand loyalty and purchase intentions

   Kandidat-uppsats, Högskolan Kristianstad/Avdelningen för ekonomi

   Författare :Christopher Lundquist; Anders Mohammad; [2020]
   Nyckelord :Branding; brand loyalty; unethical marketing; mislabelling; level of involvement; purchase intentions; word-of-mouth;

   Sammanfattning : Due to the rise of the internet, the mislabelling of food products has turned into a well-known phenomenon. There is an unsolved paradox concerning how the act of mislabelling may influence brand loyal grocery shoppers’ loyalty and purchase intentions towards their favourite food brands. LÄS MER

4. 13. I ögat av en firestorm- en netnografisk studie om svenska parakrisers dynamik

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Johanna Dovander; Lovisa Bergström; [2019]
   Nyckelord :strategic communication; crisis communication; public relations; paracrisis; firestorm; social media; crisis management; moral cultures; victimhood culture; strategisk kommunikation; kriskommunikation; parakris; sociala medier; krishantering; moralkulturer; offerkultur; Social Sciences;

   Sammanfattning : In Sweden, we increasingly face headlines where organizations are accused of inappropriate statements, offending ads and unethical actions. These firestorms, which emerge without any warnings, cause major challenges for organizations’ marketing communication. LÄS MER

5. 14. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Aqsaa Bidiwala; Ziying Liu; [2019]
   Nyckelord :brand loyalty; business ethics; marketing activities; millennials; soft drink; consumer perceived ethicality CPE ; ethical decision making;

   Sammanfattning : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. LÄS MER

7. 15. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

   Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Författare :Lina Enblad; Evelina Öhlander; [2019]
   Nyckelord :Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

   Sammanfattning : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. LÄS MER