Sökning: "unethical marketing"

Visar resultat 21 - 25 av 30 uppsatser innehållade orden unethical marketing.

1. 21. SOCIAL CURRENCY - Consumer Response to Friendly Fire

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Malin Evrenos; Ylva Lundberg; [2014]
   Nyckelord :Social Currency; Advertising; Facebook; Brand Advocacy; Consumer Response;

   Sammanfattning : Social Currency has in this thesis, as in marketing practice, been defined as a marketing communication strategy in which a company accepts brand advocacy in social media as payment for their offering, contingent on the consumer meeting the requirements set by the company on the minimum size of the consumer's network. The exchange that is implied by the trade term social currency, theoretically falls under the definition of what is advertising and can be broken down to a barter exchange of a good of tangible value for brand advocacy in a well-connected consumer's network, where the consumer is paying for a good using online friendship - or more specifically online reach - as 'currency'. LÄS MER

3. 22. Gerillamarknadsföring - Ett lojalt verktyg?

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Olivia Nilsson; Amanda Rosengren; [2014]
   Nyckelord :Gerillamarknadsföring; word of mouth; reaktioner; kundlojalitet; Science General;

   Sammanfattning : Konsumenter utsätts dagligen för reklam i form av traditionell masskommunikation, så frekvent att de knappt lägger märke till den överhuvudtaget. Spelreglerna för verksam och lönsam marknadsföring har idag omskrivits och därmed har effektiviteten hos traditionell marknadsföring minskat med tiden. LÄS MER

4. 23. Neuromarketing : Validity and Morality

   Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Kyriaki Kampakoglou; [2012]
   Nyckelord :neuromarketing; decision-making; manipulation; buy button;

   Sammanfattning : The new way of doing marketing the so -called neuromarketing, which is a combination of neuroscience findings collected for and used in the marketing domain, has raised a lot of support but a lot of critic as well. The research question is focusing on whether the neuromarketing has been an approach of explaining and defining the human behavior, or whether it has transformed to an unethical manipulation of consumers in order to discover the much wanted “buy button” in consumers’ brains. LÄS MER

5. 24. Stealth Marketing : The art of deceiving consumers

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Viktor Petersson; Markus Svensson; [2010]
   Nyckelord :Stealth marketing;

   Sammanfattning : Bachelor Thesis in business administration, school of economics at Linnæus University, marketing, 2FE07E, Spring 2010   Authors: Viktor Pettersson and Markus Svensson Instructor: Mosad Zineldin   Title: Stealth Marketing The art of deceiving consumers   Background: Ethical aspects in promoting products are a concern when new methods are developed in order to reach consumers with marketing messages. Stealth marketing is one method developed and is based on not disclosing or revealing the true relationship to a marketing message. LÄS MER

7. 25. Unsolicited Commercial E-mails : A study of the consumer’s perceptions about unsolicited commercial e-mails and the implications it has for Internet user groups

   Kandidat-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Mario Trasobares; Anna Tretjakova; [2010]
   Nyckelord :unsolicited commercial e-mail; consumer´s perceptions; implications of UCEs; e-mail marketing; spam;

   Sammanfattning : The rapid development of Internet technologies has led to the emergence of new communication means. E-mail has become a new powerful tool used by millions with the main purpose of exchanging information. LÄS MER