Sökning: "visual strategy"

Visar resultat 1 - 5 av 246 uppsatser innehållade orden visual strategy.

1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
   Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

   Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

3. 2. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Lovisa Henriksson; [2024-03-04]
   Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

   Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

4. 3. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

5. 4. Reinforcement Learning for Multi-Agent Strategy Synthesis Using Higher-Order Knowledge

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Gustav Forsell; Shamoun Gergi; [2023]
   Nyckelord :Higher Order Knowledge; Imperfect Information; Reinforcement Learning; Deep Q- networks; Knowledge Representation; Pursuit Evasion Games;

   Sammanfattning : Imagine for a moment we are living in the distant future where autonomous robots are patrollingthe streets as police officers. Two such robots are chasing a robber through the city streets. Fearingthe thief might listen in to any potential transmission, both robots remain radio silent and are thuslimited to a strictly visual pursuit. LÄS MER

7. 5. Utbytesstudenters digitala PIM-strategier : En kvalitativ studie bland data- och systemvetare vid Uppsala universitet

   Master-uppsats, Uppsala universitet/Institutionen för ABM

   Författare :Klara Mårtens Rodriguez; [2023]
   Nyckelord :Digital environment; Digital preservation; Personal Information Management PIM ; Personal archives; Information behavior; Information experience; Information retrieval; Datalagring; digital miljö; digitalt bevarande; digital organisering; informationsbeteende; Personal Information Management PIM ; personarkiv; informationsupplevelse;

   Sammanfattning : Introduction. The aim of this master thesis is to examine how students at Uppsala university manage, organize, and preserve their study-related information in a digital environment. LÄS MER