Sökning: "young consumer behaviour"

Visar resultat 16 - 20 av 54 uppsatser innehållade orden young consumer behaviour.

  1. 16. Financial anxiety and saving intentions during the Covid-19 crisis : A comparison between Sweden and Serbia

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Ivana Trkulja; Luka Tadic; [2021]
    Nyckelord :Financial anxiety; Covid-19 crisis; Saving intention; Theory of Planned Behaviour;

    Sammanfattning : The Covid-19 crisis disrupted consumer behaviour in many ways and created financial challenges for the majority of people. This led to increased levels of financial anxiety, especially among young adults. The purpose of this study was to explain the influence of Covid-19 induced financial anxiety on the saving intentions of millennials. LÄS MER

  3. 17. Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls

    Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Pierre Alefjord; Antonio Tortorici; [2020]
    Nyckelord :Rituals; Consumer rituals; Shopping center; Malls; Experiential marketing; Value creation; Customer experience;

    Sammanfattning : Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement. LÄS MER

  4. 18. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
    Nyckelord :Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

    Sammanfattning : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. LÄS MER

  5. 19. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

    Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Sara Elamir; Davide Licheri; [2020]
    Nyckelord :Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

    Sammanfattning : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. LÄS MER

  7. 20. "Just nu får ni 20% på hela hemsidan" : Hur unga vuxna uppger att deras köpbeslut påverkas av influencermarknadsföring på sociala medier

    Kandidat-uppsats, Högskolan Väst/Avd för medier och design

    Författare :Lina Lundin; Emma Dahlström Språng; [2020]
    Nyckelord :influencer marketing; social media; brand engagement; consumer  behaviour ; Influencer marketing; sociala medier; varumärkesengagemang;   konsumentbeteende;

    Sammanfattning : This study investigated how young adults (18 - 29 years) stated that their purchasing decisions were influenced by influencer marketing on social media. This is something that has led companies to change their marketing strategies to reach their customers on a better level. One of these strategies is influencer marketing. LÄS MER