Sökning: "young consumer behaviour"

Visar resultat 6 - 10 av 54 uppsatser innehållade orden young consumer behaviour.

  1. 6. Liten tuva stjälper ofta stort lass : En studie om hur varnande berättelser kan utformas för att påverka unga vuxnas attityder till konsumtionskrediter

    Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Lovisa Vestling; [2023]
    Nyckelord :information design; storytelling; narrative persuasion; narrative impact; consumer credit; over-indebtedness; public communication campaign; informationsdesign; berättarteknik; narrativ övertalning; narrativ påverkan; konsumtionskredit; överskuldsättning; offentlig kommunikationskampanj;

    Sammanfattning : The behaviour of taking out unsecured loans to purchase goods or services is in danger of causing over-indebtedness, especially among young adults. The lending of consumer credits is closely associated with inadequate creditworthiness assessments as well as high interest rates, which implicates that borrowers with narrow margins are granted loans that they are later unable to repay. LÄS MER

  3. 7. Information transparency design : Supporting sustainable consumer behaviour in the clothing industry

    Master-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

    Författare :Erika Börjesson; [2023]
    Nyckelord :information transparency; sustainable consumer behaviour; clothing industry; young consumers; theory of planned behaviour.;

    Sammanfattning : Digital technologies can be used to provide consumers in the clothing industry with information in a transparent way that supports sustainable consumer behaviour. Consumers expect more information that can support their sustainable behaviour but have little trust in the information, thus introducing the consumer need for more information transparency in the clothing industry which is the subject of this research study. LÄS MER

  4. 8. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Michelle Bak; Klara Helene Sollwedel; [2023]
    Nyckelord :ultra-fast fashion; fashion consumer behaviour; fashion consumer culture; SHEIN consumption;

    Sammanfattning : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. LÄS MER

  5. 9. Understanding men’s clothing consumption : a contribution to further research on sustainable clothing consumption

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Adam Fast; [2023]
    Nyckelord :Clothing consumption; men’s consumption; sustainable consumption; consumer behaviour; consumption habits; fast fashion; slow fashion;

    Sammanfattning : The growing environmental problem of the clothing industry has resulted in trillions of litres of wastewater and nearly a tenth of the world’s carbon emissions every year. The Western world's demand for cheap clothes occurs at the expense of the environment and bad working conditions. LÄS MER

  7. 10. Användarupplevelse av digitala mattjänster till följd av Covid-19 i Sverige : En kvalitativ studie om unga vuxnas köpbeteende, drivkrafter och behov kopplat till pandemin

    Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och it

    Författare :Emilia Funk; Kristina Gunnarsson; [2022]
    Nyckelord :Covid-19; User Experience; consumer behaviour; Maslow’s hierarchy of Needs; Covid-19; User Experience; köpbeteende; Maslows behovshierarki;

    Sammanfattning : Covid-19 has had an impact on people's everyday life all around the world. The purpose of this thesis was to understand how the Covid-19 pandemic has affected young adults and their consumer behavior and use of digital food e-commerce in Sweden, and to increase knowledge about the importance of human centered design such as User Experience. LÄS MER