Sökning: "”share-of-wallet”"
Visar resultat 1 - 5 av 10 uppsatser innehållade ordet ”share-of-wallet”.
1. What Dictates Consumer's Loyalty?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. LÄS MER
2. Kreativitet i bankbranschen : En jämförelse mellan en kreativ- och en traditionell banklogotyps påverkan på förtroende och kundintentioner.
Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingSammanfattning : Bankbranschen börjar bli mer dynamisk och digitaliserad, vilket har bidragit till att konsumenter lättare kan bli kund hos flera banker. Med 124 banker på marknaden börjar hårdare konkurrens bildas, och tidigare forskning visar på att en kreativ marknadsföring är ett bra sätt att differentiera sig, skapa förtroende och öka kundintentioner. LÄS MER
3. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. LÄS MER
4. Performance of Customer Reward Programs on the Swedish Grocery Retail Market
Magister-uppsats,Sammanfattning : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. LÄS MER
5. Attitude vs Action - The predictability of attitudinal estimation models on purchasing behaviour
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Understanding consumer behaviour has become increasingly important for decision makers. As a result, tracking data to assess consumer attitude, intention and loyalty is growing in popularity. While survey based insights provide knowledge about intended and probable behaviour, this approach does not have full descriptive power for actual behaviour. LÄS MER