Sökning: "Brand breadth"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Brand breadth.

  1. 1. ”UTAN TV-BOLAGEN SKULLE HELA INDUSTRIN DÖ” - En kvalitativ studie om sportmediernas roll som aktör i sportvärlden; mitt emellan idrotten, marknaden, publiken och demokratin

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Wilma Persson; [2023-03-10]
    Nyckelord :Sportmedier; sportmediekomplexet; informantundersökning; idrott; sport; sportswashing; sportjournalistik;

    Sammanfattning : Executive summary The aim of this study is to investigate what influence media consider having on their own sports media content, and on the breadth, democracy, equality and survival of sports in the future. This was done through a qualitative study with interviews with managers at some of Sweden's largest broadcasting media companies, and with a number of active sports journalists. LÄS MER

  3. 2. Brand revitalization in the music industry: a case study approach

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
    Nyckelord :Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. LÄS MER

  4. 3. The role of brand equity in B2B : A comparative cross industrial analysis

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Hooman Sabzehzar; [2012]
    Nyckelord :Brand Strategy; Brand Equity; Brand associations; Business to Business Markets.;

    Sammanfattning : Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. LÄS MER

  5. 4. Corporate Branding in the FMCG Industry - The Impact of Perceived Fit

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Christine Alff; Eva Maria Mayer; [2012]
    Nyckelord :Corporate Branding; FMCG; Image Transfer; Corporate Image;

    Sammanfattning : Large FMCG conglomerates have recently started to engage in corporate branding activities, communicating that there is a substantial firm behind multiple well- established brands. This means that the consumer now becomes increasingly aware that seemingly independent product brands somehow are connected. LÄS MER

  7. 5. De som gillar musik gillar oss. Visuell identitet för bokningsbolaget Halleluja

    C-uppsats, Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Författare :Emma Hässel; [2009-06-30]
    Nyckelord :Halleluja; booking agency; music; corporate identity; design;

    Sammanfattning : The objective of this project was to develop the visual identity of Halleluja, a brand new booking agency representing approximately twenty minor artists within a wide range of contemporary music styles. The outcome has been applied to business cards and a website yet to be produced. LÄS MER