Sökning: "Branded House"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Branded House.

  1. 1. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
    Nyckelord :Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

    Sammanfattning : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. LÄS MER

  3. 2. The Challenges of brand innovation in different brand portfolio strategies

    Master-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :ZAOXUAN XU; [2014]
    Nyckelord :Brand innovation; Brand portfolio; Brand innovation model; the category of new brand;

    Sammanfattning : In today’s knowledge-based economies, the global competition has become fiercer. In order to respond to competition and gain a competitive advantage or, in some cases, survive, company takes a variety of means to improve its competitiveness. LÄS MER

  4. 3. The Relationship Between The Brand Strategy And Business Strategy

    Master-uppsats, KTH/Industriell ekonomi och organisation (Avd.)

    Författare :Ahmed Karaömer; [2013]
    Nyckelord :Brand architecture; Porters generic strategies; Market Segmentation;

    Sammanfattning : In this study the relationship between three companies brand strategies and business strategies were investigated based on Aaker’s view on brand architecture. The concept and its strategies are characterized by the driving roles brands possess. LÄS MER

  5. 4. Branding Innovation : How to successfully build the brand of a regional innovation system

    Magister-uppsats, Institutionen för ekonomi

    Författare :Kajsa Linnarsson; [2009]
    Nyckelord :innovation system; branding; cluster; regional;

    Sammanfattning : Around the world, regions are developing their knowledge-based assets in order to stay competitive in today's global economy. Europe alone is home to more than a thousand cluster initiatives. There are an overwhelming number of innovative regions and "valleys" competing to become the place to live and do business within a particular field. LÄS MER

  7. 5. H&M och COS – House of Brands eller Branded House

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Magnus Åkerblom; Niki Jennische; Per Meurling; [2008]
    Nyckelord :House of Brands; Branded House; Shadow Endorser; Brand Relationship Spectrum; H M; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Utifrån varumärkesteorier undersöka vilka konsekvenser H&M´s beslut att lansera sitt nya varumärke COS som ett fristående varumärke utan någon synlig koppling till H&M har haft på konsumenternas uppfattning om varumärkena. Vi dragit slutsatsen att konsumenterna påverkas positivt av H&M´s val att övergå till ett House of Brands och lansera COS som ett fristående varumärke. LÄS MER