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Visar resultat 1 - 5 av 328 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Bakom kulisserna av konsumtion: En kvalitativ undersökning om produktplaceringar i tv-serien Emily in Paris och unga vuxnas varumärkesuppfattning.

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hilla Abrahamson; Camilo Carlsson Ramirez; Amanda Wiklund; [2024]
    Nyckelord :Produktplacering; tv-serie; semiotik; marknadsföring; stealth marketing; Business and Economics;

    Sammanfattning : The aim of this thesis is to examine how young adults perceive product placements in the tv show Emily in Paris. The ambition is to achieve a greater understanding of how consumer purchase intention is influenced by product placements, as well as the impact of product placements on consumers' attitudes and awareness towards brands. LÄS MER

  3. 2. Business Model Innovation for Energy Communities : A Cross-Comparative Analysis with the Business Model Canvas in the Swedish energy market

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Sohel Abdu; [2024]
    Nyckelord :Energy Communities; Renewable Energy Systems; Business Model Canvas Innovation; Swedish Energy Policy; Prosumer engagement; Circular Energy Economy; Smart Energy Technology; Sustainable Energy Transition.; Energigemenskaper; Förnybara Energisystem; Affärsmodells Canvas Innovation; Svensk Energipolitik; Prosumer engagemang; Cirkulär Energi Ekonomi; Smart Energiteknik; Hållbar Energi Övergång;

    Sammanfattning : This thesis undertakes a thorough exploration of business models for energy communities, specifically tailored to the unique requirements of the Swedish energy sector. Its objective is to identify and evaluate global business models for energy communities, focusing on their applicability within Sweden's regulatory, market, and socio-cultural contexts. LÄS MER

  4. 3. Comparative Study of the Role of Digital Technologies in Implementing Circular Economy Practices in Product-Service Systems (PSS) : An Analysis Across Varying Organizational Scales

    Master-uppsats, KTH/Produktionsutveckling

    Författare :Ajay Surya Gnaneswaran; [2024]
    Nyckelord :Product Service Systems; PSS; Circular Economy; CE; Digital Technology; DT; Industry 4.0; Circular Strategies; Barriers and Opportunities; Qualitative; Product-tjänste system; PSS; Digitala Teknologier; DT; Cirkulär Ekonomi; CE; Cirkulära Strategier; Industri 4.0; Utmaningar och Möjligheter; Kvalitativ.;

    Sammanfattning : This thesis investigates the integration of digital technologies (DT) within Product-Service Systems (PSS) and their role in promoting Circular Economy (CE) practices. Despite increasing recognition of digitalization in industries with PSS offerings, research on DT as a catalyst for CE, especially across organizations of various sizes, remains limited. LÄS MER

  5. 4. How Venture Capital Could Use Large Language Models to Screen Sustainability Impact Startups

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Miljö- och energisystem

    Författare :Måns Vilhelm Tivenius; Karl-Gustav Elf; [2023]
    Nyckelord :Large Language Models; Venture Capital; Impact Investing; Prompt Engineering; GPT-4; ChatGPT; Impact; Sustainability; Artificial Intelligence; Startup success; Impact startup; Impact measurement; Screening; AI for good; Technology and Engineering;

    Sammanfattning : This study investigates the potential of large language models (LLMs), such as ChatGPT, to aid venture capitalists in the screening of startups that maximize sustainability impact. To determine the scope that maximizes impact for venture capitalists' and to identify effective screening criteria, the study utilized theoretical research and interviews. LÄS MER

  7. 5. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Lena Baum; Imge Günes; [2023]
    Nyckelord :value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Sammanfattning : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. LÄS MER