Sökning: "Carl Jonathan Balkow"
Hittade 1 uppsats innehållade orden Carl Jonathan Balkow.
1. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performancesKandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation
Sammanfattning : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. LÄS MER