Sökning: "Celebrity consumption"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Celebrity consumption.

1. 1. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Isha Grover; Ander Jauregui; [2023]
   Nyckelord :Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

   Sammanfattning : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. LÄS MER

3. 2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Tamara Bonk; Marie Sophie Kubinski; [2023]
   Nyckelord :Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Sammanfattning : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. LÄS MER

4. 3. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Emma Jansson; Udani Pettersson; [2020-07-02]
   Nyckelord :Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

   Sammanfattning : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. LÄS MER

5. 4. "Med chanser för lite guldregn" : En studie om spelbolags gestaltning av spel om pengar med hjälp av celebriteter

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Mikaela Söderberg; Ida Lindström; [2019]
   Nyckelord :gambling; commercial; celebrity; gambling companies; spel om pengar; reklam; celebritet; spelbolag;

   Sammanfattning : The purpose with this essay was to study the relationship between gambling companies marketing through a celebrity and the ways gambling is portrayed in commercials. We combined a multimodal analysis with semiotic elements and a group interview in order to explain and get an understanding of gambling companies ways to market their services. LÄS MER

7. 5. Influencer marketing i ett modeföretag : En studie om rollen av influencer marketing i ett modeföretags varumärkeskommunikation utifrån ett företags- och konsumentperspektiv

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Ida Lindgren; Linnea Magnusson; [2019]
   Nyckelord :Influencer marketing; Instagram; Semiotic analysis; Celebrity Endorsement; Consumer Culture Theory; Brand Personality; Brand Loyalty; Authenticity; Influencer marketing; Instagram; Semiotisk analys; Celebrity Endorsement; Consumer Culture Theory; Varumärkespersonlighet; Varumärkeslojalitet och Autenticitet;

   Sammanfattning : The use of the social media platform Instagram has increased the fastest and has given the opportunity for the phenomenon of influencer marketing to grow in the fashion industry. The increase of influencer marketing has led marketers to understand that a change of focus is needed. LÄS MER