Sökning: "Consumer Labeling"
Visar resultat 1 - 5 av 59 uppsatser innehållade orden Consumer Labeling.
1. Konsumenters uppfattningar av företags hållbarhetsåtgärder : En kvalitativ studie om konsumenters köpbeteende i förhållande till företags produktförändringar
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : This thesis explores consumer perceptions of corporate sustainability, particularly how the removal of product accessories for environmental reasons is perceived. It highlights the importance of concrete evidence like eco-labeling to support sustainability claims. LÄS MER
2. Does Brand Personality Beat Sustainability Claims?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER
3. To What Extent EU Regulations and Consumer Behavior Have Affected the Expansion of Alternative Proteins: A Comparison of the Plant-Based and Cell-Based Meat Markets
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Plant-based meat (PBM) fulfills the criteria set by the European Union regulations for the product to be sold in the EU and is currently a highly consumed conventional meat substitute in the region. Whereas, cell-based meat (CBM), as of July 2023, does not fulfill the criteria set by the EU regulations for the product to be legally sold in the EU. LÄS MER
4. Investigating Consumer Perception and Speculative AI Labels for Creative AI Usage In Media
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The growing importance of Creative AI and its uncertain impact on people necessitates more research. Current studies mainly focus on technical aspects, neglecting consumer perspectives. LÄS MER
5. Konsten att handla hållbart : En studie om greenwashing och konsumenters förtroende till certifiering och miljömärkning av livsmedel
Kandidat-uppsats, Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)Sammanfattning : Consumer demand for green products in the market is increasing. This has led to green marketing becoming more common, however, the line between green marketing and greenwashing is not entirely clear. LÄS MER