Sökning: "Country of Origin effect"

Visar resultat 16 - 20 av 122 uppsatser innehållade orden Country of Origin effect.

1. 16. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
   Nyckelord :Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

   Sammanfattning : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. LÄS MER

3. 17. Immigrants Participation in the Social Assistance in Finland : Is there a difference between immigrant and native participants and does the time spent in the new country affect their probability of using social assistance?

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Författare :Maiwand Shakeeb; Murtaza Said; [2021]
   Nyckelord :Human capital variable; Social assistance; Probability; Language skill; Include Control.;

   Sammanfattning : This paper analyzes the immigrant´s probability to participate in social assistance programs compared to natives in Finland and if there are any cohort and assimilation effects. For estimation, we used the linear probability model to find out the result. LÄS MER

4. 18. Remittances - A Tool for Democratization? A Global Study on Protests and Remittance Flows

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Författare :Elias Jbari; Vasu Gandhi; [2021]
   Nyckelord :remittances; economic development; international migration; structure and scope of government;

   Sammanfattning : Can remittances function as a tool to overthrow political regimes? This paper aims to answer that question while performing an in-depth analysis of the relation between protests and remittances. Remittances refer to the international money flows from emigrants to their relatives in the country of origin. LÄS MER

5. 19. The Nationalist Beauty Ideal

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Elin Fransson; Asta Nordlund; [2021]
   Nyckelord :Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. LÄS MER

7. 20. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Elin Svensson; Amanda Karlsson; [2021]
   Nyckelord :Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

   Sammanfattning : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. LÄS MER