Sökning: "Customer experience"
Visar resultat 21 - 25 av 1457 uppsatser innehållade orden Customer experience.
21. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry
Magister-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. LÄS MER
22. Heat of the moment : En jämförande fältundersökning inom tjänståterställning och förkroppsligad kognition
Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : Inom forskningsområdet tjänståterställning arbetar forskare och företag med att identifiera servicefel samt hitta effektiva sätt att lösa kunders problem. Trots detta skapar klagomålshantering problem för företag och det finns många utvecklingsmöjligheter. LÄS MER
23. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER
24. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER
25. Den innovativa säljprocessen för att sprida innovativa produkter : En experimentell studie på Swedish Construction Sales AB
Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknikSammanfattning : This study is based on Partner X's challenges in launching an innovative replacement for rebar on the Swedish market. Swedish Construction Sales AB is working to introduce the product and the study aims to help Swedish Construction Sales AB develop an effective sales process to spread this innovation. LÄS MER