Sökning: "Digital checkout"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Digital checkout.

  1. 1. Insights of an accessible e-commerce website : Investigating cognitive accessibility in the checkout process

    Master-uppsats, Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Författare :Sanna Jangklint; [2023]
    Nyckelord :Web accessibility; Cognitive accessibility; E-Commerce; Digital checkout; Cognition;

    Sammanfattning : Accessible web interfaces are crucial for the inclusion and independence of all groups in society. Cognitive accessibility aims to make content more accessible for individuals with cognitive disabilities, such as people with learning disabilities (e.g. dyslexia, dysgraphia) and age-related disabilities (e. LÄS MER

  3. 2. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Haotian Zhang; Hongning Wang; [2023]
    Nyckelord :Super apps; Klarna; consumer behaviours; touchpoints; consumer journey; Business and Economics;

    Sammanfattning : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. LÄS MER

  4. 3. Impulsive Buying Behaviour on BNPL Services

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ahmed El Sayed; Huaiyuan Wu; Cheuk Man Fung; [2022]
    Nyckelord :Consumer credit; BNPL; consumer behaviour; generation Z; impulsive buying; Business and Economics;

    Sammanfattning : Title A quantitative study on the buying behaviour of Generation Z Keywords: Consumer credit, BNPL, consumer behaviour, generation Z, impulsive buying Background: The Buy now, pay later service has been developing rapidly in recent years and is being regarded as one of the fastest-growing modes of digital payments. There is an increasing number of online retailers and platforms partnering with payment solutions companies to offer an easy, seamless checkout experience for their customers. LÄS MER

  5. 4. De kom, de klickade, de övergav

    Kandidat-uppsats, Lunds universitet/Statistiska institutionen

    Författare :Kim Thurow; [2022]
    Nyckelord :webbstatistik; e-handel; övergivna kundkorgar; logistisk regression; B2C; köpresa; digital analys; retail; statistik.; Mathematics and Statistics;

    Sammanfattning : This thesis analyses web statistics belonging to a national B2C e-commerce in retail. The purpose of the thesis is to investigate abandoned carts amongst logged in customers with at least one product added in to their cart and at least one visit to the payment page. LÄS MER

  7. 5. Dark Patterns in Digital Buy Now Pay Later Services

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Isabella Johannesson; [2021]
    Nyckelord :Buy Now Pay Later; Dark Patterns; Digital Payments; Digital Invoice Services; Ethics; Pay After Delivery;

    Sammanfattning : Buy Now Pay Later (BNPL) is a financial service whereby customers defer payment on a purchase against a short-term debt. While BNPL services have a long history, digital invoice services are now the largest market for BNPL. For the study, two of the largest providers in Sweden, and their checkout interfaces were reviewed for dark patterns. LÄS MER