Sökning: "EMM"

Visar resultat 11 - 15 av 172 uppsatser innehållade ordet EMM.

  1. 11. Triggering Factors for Word-of-Mouth : A case ctudy of Tipp-Ex's viral marketing campaign

    Kandidat-uppsats, IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Richard Blomström; Emilia Lind; Frida Persson; [2012]
    Nyckelord :Interactive Viral Campaign; Word-of-Mouth; Tipp-Ex; Motivations; Emotional Involvement;

    Sammanfattning : Purpose: The aim of this Bachelor Thesis is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Background: With the growth of Internet, a new force of marketing has developed where the consumer is more involved in the marketing process. LÄS MER

  3. 12. External guest speakers, Curse or Blessing? : A study on external guest speakers and the personal fables they carry out, to see if, and mainly how, they can establish collective sense-making and centring within an organizational context.

    Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Gerardus Volkers; Bartholomeus Oostveen; [2012]
    Nyckelord :corporate storytelling; remythologizing; corporate culture; sense-making; centring; guest-speakers; fable vs. myth.;

    Sammanfattning : Purpose The purpose of the paper is to explain how executives can make effective use of fables provided by external guest speakers to create a situation of collective sense-making and centring, based on the story used in a policy making context of a private, Dutch for-profit organization ( fictitiously called Con-Zelo recruitment agency in this article ).   Design/methodology/approach The approach involved collecting and analyzing the ‘Swimming for gold’ fable as part of seven months phenomenological and symbolic study, to confirm organizational sense, identify categorized themes and analyze the process of creation. LÄS MER

  4. 13. Customer Satisfaction Online Banking

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Valentina Vuniq; Maida Kadic; Medeleine Bengtsson; [2011]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  5. 14. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?

    Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Eric Bergqvist; Elina Sargezi; [2011]
    Nyckelord :Ambience; consumer behaviour; perception; attitude; experiential marketing; sensory marketing; emotional branding; sensory branding; retail atmospherics; ambient factors; Atmosfär; konsumentbeteende; uppfattning; attityd; upplevelsemarknadsföring; sinnesmarknadsföring; emotionell varumärkesbyggande; sensorisk sinnes varumärkesbyggande; detaljhandel atmosfär; omgivande faktorer;

    Sammanfattning : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. LÄS MER

  7. 15. Utvärdering av felmeddelande i eMM Software Version 00-06 till SysmexXE-5000

    Uppsats för yrkesexamina på grundnivå, Malmö högskola/Fakulteten för hälsa och samhälle (HS)

    Författare :Elina Abrahamsson; [2011]
    Nyckelord :Abn Lympho L_Blasts; Blasts; Atypical Lympho; eMM; Sysmex XE-5000;

    Sammanfattning : Sysmex XE-5000 är en automatiserad cellräknare som utför mätningar enligt olikamätprinciper, de två som tillämpats i projektet är RF/DC(Radio Frequency/DirectCurrent) samt Flödescytometri med halvledarlaser. RF/DC bygger på förändringari radiofrekventa resistansen och likspänningsresistansen. LÄS MER