Sökning: "EMM"

Visar resultat 16 - 20 av 172 uppsatser innehållade ordet EMM.

  1. 16. Quality perception through advertisements : A study of anti-age moisturizers

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Emelie Erdeljac; Gloria Dezert; Katarzyna Walkowicz; [2011]
    Nyckelord :Quality perception; advertising; consumer perception; printed advertisement; anti-age moisturizer; consumer behaviour; Kvalitetsuppfattning; reklam; konsumenters uppfattning; tryckt reklam; anti-age kräm; konsumentbeteende;

    Sammanfattning : Purpose: The purpose of this thesis is to identify particular features and attributes  that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. LÄS MER

  3. 17. Student’s Website Usage : -Today’s students, tomorrows consumer.

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Sandra Alvarsson; Cheong Ha; Sabrina Thams; [2011]
    Nyckelord :Net Generation; Internet; marketing online; online branding; student; website selection;

    Sammanfattning : Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. LÄS MER

  4. 18. Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Johanna Björkqvist; Erik Johannesson; Linn Jorikson; [2011]
    Nyckelord :Social media; Facebook; company; loyalty ladder; communication; content analysis;

    Sammanfattning : Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were created. Background: As Web 2. LÄS MER

  5. 19. Information Management and the Middle Manager : An Analysis of Three Swedish Companies

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Carl Ceder; Jesper Hedell; Andreas Franke; [2010]
    Nyckelord :Information Management; Knowledge Management; Financial Information; Communication;

    Sammanfattning : One form of knowledge that has been proven to be important for companies’ perfor-mance during the recent financial crisis is the understanding of the financial data and information.The purpose of this thesis is to investigate how three Swedish companies – Sto Scandi-navia AB, Swedbank and Axfood SSC – communicate internal financial information to their middle managers. LÄS MER

  7. 20. De-motivators among Temporary Agency Workers in the Industrial Sector : A case study of Proffice AB in Jönköping

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Sofia Johansson; Peder Müller; Karolina Vestin; [2010]
    Nyckelord :Temporary agency workers; De-motivators; Temporary Agencies; Proffice; Industrial Sector.; Ambulerande konsulter; De-motivations faktorer; Proffice; Industri sektorn.;

    Sammanfattning :   Purpose: To identify among temporary agency workers at Proffice AB in Jönköping, which de-motivators constitute a problem with-in the industrial sector, and further propose a framework that can be used as an indicative tool for alleviating these prob-lems for companies working in the sector. Background: Temporary agency work is an increasingly growing industry. LÄS MER