Sökning: "EMM"

Visar resultat 21 - 25 av 172 uppsatser innehållade ordet EMM.

1. 21. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers

   Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Johanna Holkko Lafourcade; Lisa Josefsson; [2010]
   Nyckelord :Older consumers; mature consumers; elderly consumers; Zoomers; consumer behavior; advertising; adverts; marketing; younger consumers; portrayal in advertising; Äldre konsumenter; mogna konsumenter; Zoomers; fram-ställning i reklam; Konsumentbeteende; marknadsföring; reklam; yngre konsumenter;

   Sammanfattning : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. LÄS MER

3. 22. Communication of Values : A Qualitative Study at Stena Metall

   Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Sofia Arvidsson; Lena Fransson; Carin Lundgren; [2010]
   Nyckelord :culture; values; core values; aspiration values; organizational values; organizational communication; communication process; noise; information overload; formal communication; informal communication; communication channels; Stena Metall;

   Sammanfattning : Purpose: The purpose of this thesis is to investigate Stena Metall’s values and how they are communicated within the organization. Background: In the Fall of 2008, the world was shocked by the worst financial crisis in decades. The crisis had deep effects on the Swedish economy, and many companies suffered heavily. LÄS MER

4. 23. A Study of Cross-Cultural Decision-Making Processes in M&A’s

   Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Khawaja Muhammad Asad Farooq; Sana Ayubi; [2010]
   Nyckelord :;

   Sammanfattning : .... LÄS MER

5. 24. Greening the marketing mix : A case study of the Rockwool Group

   Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Ivan Kontic; Jasmin Biljeskovic; [2010]
   Nyckelord :Green marketing; marketing mix; green marketing strategies;

   Sammanfattning : Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group. Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. LÄS MER

7. 25. Frank, Robert & Stig : A Study About Organizational Core Value Branding, through Notional Employees

   Magister-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Författare :Angelica Andersson; Madelene Yavuz Iskander; [2010]
   Nyckelord :Notional Employees; Core Values; Spokesperson; Spokes Character; Advertising communication; Organizational Core Value Communication; Fiktivt anställda; Grundvärderingar; Talesman; Reklamkommunikation; Kommunikation via företags grundvärderingar;

   Sammanfattning : The phenomenon of notional employees has started to occur, since companies are facing an increased challenge to break through the marketing clutter. The phenomenon makes it possible for companies to communicate the increasingly important intangible values of a brand. LÄS MER