Sökning: "Elias Mannberg"

Hittade 1 uppsats innehållade orden Elias Mannberg.

  1. 1. Maxat med hållbarhetskommunikation?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Elias Mannberg; Sara Andurén; [2019]
    Nyckelord :sustainability communication; CSR; credibility; cognitive dissonance; consumer behavior; digital media; environment; strategic communication; hållbarhetskommunikation; trovärdighet; kognitiv dissonans; konsumentbeteende; digitala medier; miljö; strategisk kommunikation; Social Sciences;

    Sammanfattning : This research aims to increase the understanding of how the young consumer receives, interprets and argues about sustainability communication. The study is based on a social constructionist perspective and considers the communicative processes expressed by the consumer in a specific case. LÄS MER