Sökning: "Experimental Vignette Methodology"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Experimental Vignette Methodology.

1. 1. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Lukas Dick; Jan Wessel; [2023]
   Nyckelord :Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

   Sammanfattning : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. LÄS MER

3. 2. Educated and Unqualified : Entry-level job requirements and their effect on Self-efficacy of graduating students

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Hjalmar Liljemark; Ayuub Artan; [2022]
   Nyckelord :entry-level jobs; recruitment; signaling theory; content analysis; vignette survey; self-efficacy;

   Sammanfattning : Problem The exact definition of an entry-level job is being blurred out. Due to rapid technological advancements, clerical occupations that heavily rely on repetitive tasks are being automated at a rapid pace. Meanwhile, multiple entry-level job listings are paradoxically requiring years of entry-level experience from the applicants. LÄS MER

4. 3. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Natalie Lindgren; [2021]
   Nyckelord :UGC; SOR; EVM;

   Sammanfattning : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. LÄS MER

5. 4. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Nyckelord :Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Sammanfattning : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. LÄS MER

7. 5. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Julia Halin; [2020]
   Nyckelord :Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

   Sammanfattning : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. LÄS MER