Sökning: "Facebook engagement"

Visar resultat 1 - 5 av 138 uppsatser innehållade orden Facebook engagement.

  1. 1. Svensk Satir i Flux: En Tidsresa från Papper till Pixel. En semiotisk analys om hur satiren i Sverige har ändrats över tid

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Sara Tervonen; Hanna Steringer; [2024-03-06]
    Nyckelord :Satir; satirteckningar; digitalt; medier; tidningar; politik;

    Sammanfattning : The purpose of this bachelor thesis is to examine the satire climate in Sweden. In the 1970’s, satire art was frequently published in Swedish newspapers in contrast to today where satire art is barely existent in newspapers. LÄS MER

  3. 2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  4. 3. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

    Master-uppsats, Lunds universitet/Graduate School

    Författare :Luis Felipe Villota Macias; [2024]
    Nyckelord :Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

    Sammanfattning : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. LÄS MER

  5. 4. Accessibility in Social Media : Facebook and the Older Adult

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Angie Jeansson Hall; Arshed Al-Hadeethi; Jenny Gustafsson; [2024]
    Nyckelord :Older Social Media Users; Heuristic Evaluation; Inclusive Design; WCAG Compliance; Digital Exclusion; Facebook Usability; User Study;

    Sammanfattning : In recent years, there has been a substantial increase in the percentage of seniors using social media, yet few studies have been conducted to understand the challenges underlying social network utilisation by seniors. By understanding what motivates seniors to use social media, the difficulties they encounter while using them and what would be an inclusive social media from their perspective is paramount for designing inclusive user interfaces that suit this growing population. LÄS MER

  7. 5. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Shajan Bakir; Joel Arvid Olai; [2024]
    Nyckelord :brand community; customer loyalty; Tesla; Facebook;

    Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER