Sökning: "Gen-Z consumption"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Gen-Z consumption.

  1. 1. Inflationary Pressure: Exploring the Impact of Inflation on Gen Z’s Sustainable Consumption

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Erik Jahrl; Betiel Mebrahtom; [2024]
    Nyckelord :Sustainable consumption; Gen Z; Inflation;

    Sammanfattning : Background: Consumers of Gen Z are facing a reality of high inflation. With their unique characteristics and strong attitudes towards sustainability and environmental concern, this thesis is examining how their sustainable consumption is affected by inflation. LÄS MER

  3. 2. The Bouquet of Wine Consumption Drivers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Nyckelord :Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Sammanfattning : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. LÄS MER

  4. 3. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Isha Grover; Ander Jauregui; [2023]
    Nyckelord :Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

    Sammanfattning : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. LÄS MER

  5. 4. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Häggmark; Fanny Olofsson; [2023]
    Nyckelord :Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Sammanfattning : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. LÄS MER

  7. 5. Gen Z & hållbar modekonsumtion online : En kvalitativ studie om Gen Z:s attityder gentemot hållbar modekonsumtion online

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Elenore Juliusson; Tarek Elias Mohsen; [2023]
    Nyckelord :Hållbarhet; planerat beteende; avsikt-beteendegap; konsumtion; generation Z; hållbart mode;

    Sammanfattning : Sammanfattning   Datum: 2023-05-30 Nivå: Kandidatuppsats i Företagsekonomi, 15 hp Institution: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet Författare: Elenore Juliusson (98/07/17) Tarek Elias Mohsen   (92/09/21) Titel:   Gen Z & hållbar konsumtion online Handledare:  Sara Melén Hånell Nyckelord:  Hållbarhet, planerat beteende, avsikt-beteendegap,  konsumtion, generation Z, hållbart mode   Forskningsfråga: Hur översätts Gen Z:s attityd när det kommer till köpbeteende online     med fokus på mode och hållbarhet?  Syfte:   Studien undersöker Gen Z:s attityd till hållbar modekonsumtion och    vad som påverkar deras köpbeteende online. Metod:  Kvalitativ metod med fokusgruppsintervjuer. LÄS MER