Sökning: "Gender associated products"
Visar resultat 1 - 5 av 16 uppsatser innehållade orden Gender associated products.
1. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. LÄS MER
2. Heritage cereals : tasty and sustainable? : acceptance and important qualities of heritage cereals
Master-uppsats, SLU/Dept. of Urban and Rural DevelopmentSammanfattning : Heritage cereals, a group of cereals that have not been subjected to modern crop breeding, have been getting attention due to their generally high genetic diversity, traits like high drought and disease tolerance as well as high nutritional values. Knowledge about how consumers relate to heritage cereals in Sweden is limited, and therefore this thesis aims to, firstly, explore acceptance, awareness and preferences among a specific consumer group; students in the agriculture program at the Swedish University of Agricultural Sciences, and, secondly, quality perception in relation to heritage cereals among consumers, bakers and retailers, in a Swedish context. LÄS MER
3. ”TO BE OR NOT TO BE WOKE?” : En multimodal kritisk diskursanalys av performativ aktivism bland varumärken som kapitaliserar på sociopolitiska aspekter med avstamp i internetfenomenet ”Woke Washing”.
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora; Högskolan i Gävle/Medie- och kommunikationsvetenskapSammanfattning : This study analyzes a commercial by Gillette (2019) and a commercial by Pepsi (2017), which are based on the movements Me Too and Black Lives Matter. The purpose of the study is to examine the commercials with a multimodal critical discourse analysis (MCDA) and with the help of associated semiotic resources analyze communicative and visual performances that appear in the commercials. LÄS MER
4. Mannens kärleksrelation till köttkulturen : En kritisk diskursanalys av matprogram ur ett genusperspektiv
Kandidat-uppsats, Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskapSammanfattning : Purpose: The purpose of this essay has been to investigate how two male chefs: Per Morberg and Gustav Johansson, use cooking as an expression of their masculinity with a focus on how masculinity is portrayed in relation to meat-based and vegan diets. Research questions: – How do Morberg and Johansson present their masculinity in relation to the food that is cooked? In the form of cuisine, words and body language. LÄS MER
5. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. LÄS MER
