Sökning: "Generic Competitive Strategies"

Visar resultat 11 - 15 av 30 uppsatser innehållade orden Generic Competitive Strategies.

1. 11. 9504016479

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Emil Strindemark; Philip Johansson; [2017]
   Nyckelord :Branding Strategies; Startups; Swedish Technology Industry; Brand Architecture; Brand Equity; Generic Competitive Strategies;

   Sammanfattning : Branding strategies in the context of startup companies has been vaguely investigated. This is surprising since companies in the early startup phase recognize a need to quickly create brand equity in order to differentiate themselves from competitors to rise above the clutter in the market space. LÄS MER

3. 12. Rethinking Competitive Strategy in Mature Industries: An externally-focused in-depth study into how companies in mature industries can rethink their competitive strategies.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Auður Sigvaldadóttir; Alexandra Taylor; [2016]
   Nyckelord :Mature industry; strategic renewal; change; Porter; competitive strategy; reactive; proactive; industry life cycle; Business and Economics;

   Sammanfattning : Today’s rapidly changing environment amplifies the need for companies no matter the industry, to stay on top of their game and not lose market share to competing firms. This is particularly true of companies in mature industries, and therefore, is a worthy area of study and the focus of this thesis. LÄS MER

4. 13. How to Facilitate Innovation within the Supply Chain of a large manufacturing firm : A Case study at Sandvik Machining Solutions

   Magister-uppsats, Högskolan i Gävle/Industriell ekonomi

   Författare :Adam Jörtsö; Tim Westphal; [2016]
   Nyckelord :Innovation management; supply chain management; supply chain strategy; innovation strategy; collaboration; idea management; idea creation;

   Sammanfattning : Background: The Supply Chain department at the division Sandvik Machining Solutions within Sandvik AB have found a need of introducing a process for managing innovation within the organization in order to gain competitive advantages and to stay on the leading edge in their field. Research Questions: 1. LÄS MER

5. 14. Portfolio Management - The key to successful business - A longitudinal case study of a construction company

   Master-uppsats, Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

   Författare :Britta Ek Thomas; Filip Eliasson; Elin Skoghagen; [2015]
   Nyckelord :Portfolio Management; Strategy Process; R D; Strategic Management; Corporate Culture; Path Dependency; Decentralization; Construction Industry; Business and Economics;

   Sammanfattning : Title Portfolio Management - The key to successful business A case study of a construction company Authors Britta Ek Thomas - Master of Science in Technology Management Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management Elin Skoghagen - Master of Science in Technology Management Advisors Charlotta Johnsson, Associate Professor Department of Automatic Control, Faculty of Engineering, Lund University Thomas Kalling, Professor Institute of Economic Research, Lund School of Economics and Management, Lund University Supervisor A, Product Manager The Mother Company Supervisor B, Director of Product Development The Mother Company Issue of Study Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence. LÄS MER

7. 15. Köpcentrens Evolution - en kvantitativ studie av köpcenter och dess attraktivitetsfaktorer som grund för konkurrenskraft.

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Liridona Mustafa; Mirja Danielsson; Filip Miskovic; [2014]
   Nyckelord :Köpcenter; konkurrensfördelar; förbättringsinvesteringar; strategier; patronage; Business and Economics;

   Sammanfattning : Sammanfattning Titel: Köpcentrens Evolution - en kvantitativ studie av köpcenter och dess attraktivitetsfaktorer som grund för konkurrenskraft. Seminariedatum: 2014-01-16 Ämne/kurs: FEKH29, Examensarbete kandidatnivå, Marknadsföring, 15 hp Författare: Mirja Danielson, Filip Miskovic och Liridona Mustafa Handledare: Lars Carlman Nyckelord: Köpcenter, konkurrensfördelar, förbättringsinvesteringar, strategier, patronage Syfte: Studera förändringar av patronagefaktorer som påverkar kunders köp- och besöksbeteende utifrån köpcenter och dess ledning. LÄS MER