Sökning: "Grocery retailing"

Visar resultat 6 - 10 av 57 uppsatser innehållade orden Grocery retailing.

  1. 6. En undersökning av svenska livsmedelspriser: Vilka faktorer påverkar prissättningen?

    Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Baltsar Lindgren; [2022]
    Nyckelord :Pricing; food products; price competition; price discrimination; market concentration; costs; Business and Economics;

    Sammanfattning : The main objective of this paper is to investigate price determining factors in Swedish grocery retailing. By combining economic theory with linear regression analysis the paper wishes to shed light on what kind of factors that are affecting Swedish food retailers when they are pricing food products. LÄS MER

  3. 7. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linn Lindgren; Tilde Ivedal; [2022]
    Nyckelord :Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

    Sammanfattning : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. LÄS MER

  4. 8. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Nyckelord :Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Sammanfattning : Food retailers and their local stores are considered to have an influential role in our society today, in terms of their impact in environmental and social issues. This qualitative case study aims to analyze the work of food retailers with sustainability, focusing on their processes of trying to make sustainable commitments reflect with consumers’ perception of the corporate brand image. LÄS MER

  5. 9. How Much Does It Cost? A quantitative study on the impacts of price presence and choice-set size in Online Grocery Checkout

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lazar Nesic; Carl Osterman; [2020]
    Nyckelord :Consumer behaviour; Online Grocery; Checkout; Attribute salience; Choice-process satisfaction;

    Sammanfattning : Online Grocery Shopping is currently one of the fastest growing e-commerce sectors, with traditional grocery retailing further by far the largest retail sector in the physical market. While the design of online grocery stores has been the subject of numerous previous studies in retailing, the checkout process has been sorely neglected. LÄS MER

  7. 10. Det intellektuella kapitalets vem, vad och hur: en fallstudie

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jakob Lewander; Robin Blomgren; [2020]
    Nyckelord :Intellectual capital; Investment decisions; Discussion between the capital market and the firm; Grocery retailing; Retail;

    Sammanfattning : An investment decision made by an investor is usually preceded by an analytical process, that takes different aspects of information into account. Previous literature have showed how investors weigh their opinion about the stock, called the investment object, against other contextual factors. LÄS MER