Sökning: "IKEA Approach"

Visar resultat 1 - 5 av 161 uppsatser innehållade orden IKEA Approach.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Arefa Islam; [2023]
   Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

3. 2. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
   Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

4. 3. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

   Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Hoang Dung Nguyen; [2023]
   Nyckelord :Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

   Sammanfattning : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. LÄS MER

5. 4. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Isabella Dahlheim; Anna Myhrman; [2023]
   Nyckelord :Supply Chain Risk Management SCRM ; Proactive SCRM; Risk Management Maturity; Risk Culture; Learnings Lessons Learned ; Multiple Case Study; Design Science Research Approach; Technology and Engineering;

   Sammanfattning : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. LÄS MER

7. 5. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lauriane Martine Jambu; Nina Lotz; [2023]
   Nyckelord :digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

   Sammanfattning : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). LÄS MER