Sökning: "IKEA strategi"

Visar resultat 6 - 10 av 34 uppsatser innehållade orden IKEA strategi.

  1. 6. E-handel ur ett omnichannel perspektiv : En fallstudie om IKEA:s logistiska processer för fysisk distribution

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Jennie Andersson Döme; Alexander Larsson; Henrik Wrede; [2021]
    Nyckelord :omnichannel e-handel distributionssystem ordersystem leveranssystem;

    Sammanfattning : Omnichannel is a term that aims to clarify the customer perspective by integrating processes so the customer can interact through all available channels seamlessly. Common channels used are such as physical stores, websites or apps, where the integration of multichannel systems strives for a friction-free and a seamless shopping experience. LÄS MER

  3. 7. Facilitating Radical Collaboration in Open Innovation : A case study in collaboration with IKEA

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Linnéa Strömstedt; Erik Vaagenes Rehmberg; [2021]
    Nyckelord :Open Innovation; Radical Innovation; Innovation Strategy; Radical Collaboration; Collaboration Setup; Öppen Innovation; Radikal Innovation; Innovationsstrategi; Radikala Samarbeten; Samarbetsstruktur;

    Sammanfattning : The increased customer demand for innovative and sustainable solutions implies that companies need to seek knowledge, and insights, beyond their traditional business models. This by opening up barriers and collaborating with other stakeholders. Using this approach is referred to in the literature as practicing open innovation. LÄS MER

  4. 8. Market Communication Strategy : A case study of IKEA

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Martina Alice Spinoglio; [2020]
    Nyckelord :Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Sammanfattning : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. LÄS MER

  5. 9. Rekryteringsprocessen, valet mellan intern eller extern rekrytering: En utredande studie om IKEA och Lisebergs rekrytering

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Sofia Eriksson; Miguel Riscado Pereira; [2018-08-29]
    Nyckelord :rekrytering; rekryteringsprocess; internrekrytering; externrekrytering; IKEA; Liseberg;

    Sammanfattning : Denna studie tar upp ämnet rekrytering med syfte att undersöka hur IKEA och Lisebergs rekryteringsprocess ser ut samt hur valet av interna eller externa kandidater i ledande befattningar beaktas i praktiken i dessa organisationer. Detta är ett aktuellt ämne att undersöka då personal ofta beskrivs som en av organisationers viktigaste tillgångar (Lindelöw, 2003). LÄS MER

  7. 10. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

    Master-uppsats, SLU/Dept. of Forest Products

    Författare :Fredrik Jönsson; [2017]
    Nyckelord :Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

    Sammanfattning : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. LÄS MER