Sökning: "IMC strategy"

Visar resultat 6 - 10 av 11 uppsatser innehållade orden IMC strategy.

  1. 6. Communicating in unfamiliar territories – A qualitative study of developing a sustainable online communication strategy for UD Trucks in Asia

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Författare :Andreas Rosén; [2011-09-15]
    Nyckelord :Integrated market communication IMC ; B2B communication in Asia; social network sites SNS ;

    Sammanfattning : Title: Communicating in unfamiliar territories – A qualitative study of developing a sustainable online communication strategy for UD Trucks in Asia Author: Andreas Rosén 840301-5558 Semester: Spring 2011 Tutor: Annika Bergström Number of pages: 77 (six appendixes) Purpose: The purpose of this study is to create a sustainable online communication strategy Methodology: The methodology used in this thesis is qualitative and quantitative. Key findings: In this thesis I have presented a suggestion how a Japanese truck brand should work online. LÄS MER

  3. 7. Brand Awareness among Customers : A case study of ICA-Kvantum

    Kandidat-uppsats, Företagsekonomi

    Författare :Umer Shahzad; Muhammad Azeem; [2011]
    Nyckelord :Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Sammanfattning : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. LÄS MER

  4. 8. Integrated Marketing Communications in Advertising

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Raquel Ayerra; Manuel Jimenez; Asier Vega; [2007]
    Nyckelord :Marketing; Communications; Advertising; IMC; Iberostar; Online; Offline; Strategy;

    Sammanfattning : This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience .... LÄS MER

  5. 9. International Marketing Communication in Mobile Phone Industry

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :JUNWEN GUO; [2007]
    Nyckelord :IMC intergrated marketing communication ; Consumer behavior; music mobile phone;

    Sammanfattning : The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry.This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in the process of purchase decision making as well as shaping long-term attitude towards mobile phone brands, in order to discuss the effectiveness of the objective marketing strategy and the application of the Integrated Marketing Communication in the branding strategy. LÄS MER

  7. 10. Indirect Management Consulting : MBA thesis in marketing

    Magister-uppsats, Institutionen för ekonomi

    Författare :Fredrik Skålén; [2007]
    Nyckelord :Management consulting; change management; e-learning; operations management; consultancy; work organization;

    Sammanfattning : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. LÄS MER