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Visar resultat 1 - 5 av 11 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Regionalisering underifrån? : En studie av kommuners kapacitet till regional samordning av gymnasieutbildningar genom mellankommunal samverkan

    Master-uppsats, Linköpings universitet/Statsvetenskap; Linköpings universitet/Centrum för kommunstrategiska studier; Linköpings universitet/Filosofiska fakulteten

    Författare :Elin Backström; [2020]
    Nyckelord :Inter-municipal cooperation; IMC; institutional collective action; governance capacity; upper secondary education; city regions; regionalisation; regional development; path dependency;

    Sammanfattning : With potential of increased efficiency and a broader range of services, inter-municipal cooperation is often presented as a universal solution to public welfare challenges. Today, all Swedish municipalities are involved in inter-municipal cooperation in various policy areas. LÄS MER

  3. 2. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
    Nyckelord :Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

    Sammanfattning : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. LÄS MER

  4. 3. Sociala medier och integrerad marknadskommunikation : En fallstudie av Facebook-kampanjen Sambotestet

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Agnes Steinwall Berman; Lisa Johnson; [2015]
    Nyckelord :Sociala medier; integrerad marknadskommunikation; Sambotestet; Fastighetsbyrån; varumärkeskommunikation; marknadskommunikationsmix;

    Sammanfattning : The evolution of the media landscape and the introduction of social media have increased the number of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. LÄS MER

  5. 4. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Författare :Johan Elgh; Felix Nyberg-Åslund; [2015]
    Nyckelord :Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Sammanfattning : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. LÄS MER

  7. 5. Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels.

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Paola Rashid; [2014]
    Nyckelord :Digital marketing communication; Digital Touchpoints; Touchpoints; Integrated Marketing Communication; Awareness; Associations; Sales; FMCG;

    Sammanfattning : Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and maintain brand equity in the FMCG industry. More specifically awareness, associations/image and sales that are said to be critically affected by communication are the focus of the study. LÄS MER