Sökning: "Ikea vision"

Visar resultat 16 - 20 av 24 uppsatser innehållade orden Ikea vision.

1. 16. Samtalet på Facebook : En studie om IKEA Sveriges kommunikation i sociala medier

   Kandidat-uppsats, Institutionen för medier och journalistik (MJ)

   Författare :Frida Gustafsson; Fredrika Bylund; [2013]
   Nyckelord :Social media; Facebook; IKEA Sweden; Social media-strategy; Web marketing; Relationship marketing; Virtual communities; Virtual communication.; Sociala medier; Facebook; IKEA Sverige; Strategi för Sociala Medier; Webb marknadsföring; Relationsmarknadsföring; Virtuella gemenskaper; Virtuell kommunikation;

   Sammanfattning : Introduction In this study, we have explained the complexities of social media, as it is still a relatively unexplored area. With the rapidly growing use of social media in recent years, companies have chosen to establish themselves in social networks to advertise themselves and communicate with their customers. LÄS MER

3. 17. The dialogue of corporate governance and corporate social responsibility : Based on an entrepreneur's values-based vision

   Master-uppsats, Karlstads universitet; Fakulteten för ekonomi, kommunikation och IT

   Författare :Florence Bulenzi Mutyaba; Robert Kundju Atem; [2011]
   Nyckelord :Corporate Governance; Corporate Social Responsibility; Values-based service; New Governance; Values;

   Sammanfattning : ABSTRACT   Title:                 The dialogue of corporate governance and corporate social responsibility  Subtitle:            Based on entrepreneur’s values-based vision   Keywords:        Corporate governance, Corporate Social Responsibility, Values-Based Service, Values, New Governance   Problem:          Scholars and the business world have often viewed CG and CSR as parallel. But because globalization and the existence of MNEs has weakened government control, NGOs and other stakeholders are pressuring MNEs for transparency, accountability and disclosure in their global activities which involve social, environmental and ethical dilemmas. LÄS MER

4. 18. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing

   Magister-uppsats, Centrum för tjänsteforskning

   Författare :Chaoren Lu; Apinya Thawatthatree; [2011]
   Nyckelord :Competitive strategy; Competitive advantage; Value creation; Blue Ocean strategy;

   Sammanfattning : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market.   This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. LÄS MER

5. 19. Förbättringsarbete och hur det påverkar medarbetare -En fallstudie av IKEA Bäckebol

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Mikael Eriksson; Fredrik Fogelström; [2010-08-25]
   Nyckelord :Ekonomistyrning; förbättringsarbete; ständiga förbättringar; innovationer; Kaizen; Lean; TQM och BPR.;

   Sammanfattning : Bakgrund och problemdiskussion: IKEA har en uttalad vision att alltid vilja bli bättre. Företaget använder sig av förbättringsarbete men arbetar inte efter någon specifik förbättringsmetod. Trots detta faktum har IKEA varit mycket framgångsrika. LÄS MER

7. 20. The competitive advantage of IKEA and IKEA in China

   Magister-uppsats, Ämnesavdelningen för industriell ekonomi

   Författare :zhi li; [2010]
   Nyckelord :;

   Sammanfattning : Abstract   Title:        The competitive advantage of IKEA and IKEA in China   Author:      Zhi Li   Supervisor:   Lars Steiner   Purpose:     The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. LÄS MER