Sökning: "John May"

Visar resultat 1 - 5 av 194 uppsatser innehållade orden John May.

  1. 1. Mellan raderna - En kvalitativ studie om varuhuschefers roll i en organisationsförändring

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ellen Abrahamsson; John Ericsson; Alexandra Tsakiris; [2024]
    Nyckelord :mellanchefer; organisationsförändring; filtrering; identitet; föräldraroll; middle managers; organizational change; filtering; identity; parenting role; Business and Economics;

    Sammanfattning : En kvalitativ studie som syftar till att bidra med en ökad nyansering av mellanchefers roll i organisationsförändringar genom att se till hur de själva uppfattar rollen i fråga och vad den innefattar. Studien behandlar således frågeställningen: ”Hur ser varuhuschefer på sin roll i en organisationsförändring?” För att besvara denna frågeställning har en kvalitativ fallstudie gjorts på sju varuhuschefer som har positionen som mellanchefer. LÄS MER

  3. 2. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  4. 3. Bioeconomy Strategy effects in Rural Areas : A comparative study of the Alpine region and Inner Scandinavia

    Master-uppsats, Stockholms universitet/Kulturgeografiska institutionen

    Författare :John Sudmeier; [2023]
    Nyckelord :bioeconomy; sustainability; agri-food; forestry; ecological farming; EU policy; heritage sensitive marketing;

    Sammanfattning : The European Commission Bioeconomy Strategy aims to stimulate an ecologically sustainable economy to mitigate climate change, declining biodiversity, and as an economic and social strategy meant to provide jobs and stimulate growth. The aim of this research project is to understand how the European Commission Bioeconomy Strategy is being interpreted and implemented in two different rural European regions, Inner Scandinavia, and the Alpine region, and based on those findings discuss how a sustainable bioeconomy strategy can be understood primarily in relation to the ecological sustainability goals of decarbonizing the economy and protecting biodiversity. LÄS MER

  5. 4. Ökade kostnader i fastprisentreprenader till följd av onormala prisökningar på material

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Byggproduktion

    Författare :John Håkansson; [2023]
    Nyckelord :Technology and Engineering;

    Sammanfattning : In recent years, the construction industry has faced unprecedented challenges related to abnormal price increases on building materials, which have not been experienced since the 1970s oil crisis. These price hikes have been caused by a various of factors, including the COVID-19 pandemic, war in Europe, trade sanctions and high energy prices. LÄS MER

  7. 5. The Loop Effect -A qualitative case-study on how self-reinforcing sensemaking processes can generate different CSR interpretations among employee groups in a born-sustainable organization

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :John Söderberg; Olle Wallberg; [2023]
    Nyckelord :Sensemaking; Corporate Social Responsibility; CSR; Micro-CSR;

    Sammanfattning : In light of environmental, social, and economical challenges Corporate Social Responsibility (CSR) has become increasingly relevant for businesses. However, CSR is a complex concept, which can make it difficult to implement. Employees play a vital role in this regard since they are the ones that are responsible for enacting CSR. LÄS MER