Sökning: "Marianne Pantzar"

Hittade 2 uppsatser innehållade orden Marianne Pantzar.

1. 1. Other-named private label brands - How consumers perceive them and how they influence store image.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Daniel Serbinson; Marianne Pantzar; [2011]
   Nyckelord :Private label brand; Store image; Retail; Extrinsic cues; Brand familiarity; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : The purpose of this thesis is to understand how consumers perceive the introductions of other-named private brands and how adding such products affect store image. A case study has been used together with semi-structured interviews have been done in order to understand consumer perceptions, using qualitative analysis. LÄS MER

3. 2. Transferring Brand Value : from a traditional channel to a digital platform

   Kandidat-uppsats, Internationella Handelshögskolan

   Författare :Anna Carme; Jesper Benon; Marianne Pantzar; [2008]
   Nyckelord :Brand management; channel manage-ment; Internet; Eniro; brand equity; ex-tensions;

   Sammanfattning : As technology continues to affect the business sector, many companies have been faced with the nesessity of transformation. Adapting to a new, more Internet based society im-plies that companies are venturing into new market channels to get their products or ser-vices out to the consumers. LÄS MER