Sökning: "Mikael Rydén"

Hittade 4 uppsatser innehållade orden Mikael Rydén.

  1. 1. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Mikael Bergh; Albin Eklöf; Isak Rydén; [2021]
    Nyckelord :Influencer marketing; credibility; influencer size; purchase intention.;

    Sammanfattning : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). LÄS MER

  3. 2. Hantering av betalningsstopp i livsmedelsbutiker : En undersökning av hur hanteringen kan förbättras

    Kandidat-uppsats, Mittuniversitetet/Avdelningen för informationssystem och -teknologi

    Författare :Jessica Willstedt Andersson; Mikael Rydén; [2017]
    Nyckelord :Risk Management; Business Continuity Management; Payment System; Decision Analysis; Riskhantering; Driftskontinuitet; Betalsystem; Beslutsanalys;

    Sammanfattning : A well-functioning infrastructure is the foundation of a stable society, where payment systems are an important part. Grocery stores provide the general public with groceries and rely on customer consumption. LÄS MER

  4. 3. Demokratins librationspunkt : Om bibliotek på entreprenad i BBL och bis 2005-2011

    Master-uppsats, Institutionen för ABM

    Författare :Mikael Rydén; [2012]
    Nyckelord :Folkbibliotek; entreprenad; demokrati; bildning; frihet; makt.;

    Sammanfattning : The aim of this Master´s thesis is to examine the debate in Swedish library press concerning outsourcing of public libraries. The two magazines studied are BBL (Biblioteksbladet) and bis (bibliotek i samhälle). The period of time covered by the selected articles is 2005 to 2011. LÄS MER

  5. 4. Fastighetsmäklare : en unik tjänst

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Jonas Sjönvall; Mikael Rydén; [2008]
    Nyckelord :marketing communication; image; branding;

    Sammanfattning : The purpose with this thesis is to clarify how estate agents working with their marketing and marketing strategies. Our study has occured in Kalmar and we have used five different estate agents for our collection of empiric’s data. LÄS MER