Sökning: "Nation branding"

Visar resultat 21 - 25 av 131 uppsatser innehållade orden Nation branding.

1. 21. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Verena Rucker; [2022]
   Nyckelord :Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

   Sammanfattning : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. LÄS MER

3. 22. Theorizing the stage of the Eurovision Song Contest as political engagement: : Insights from the Eurovision Song Contest– a peace project that evolved into an arena for political propaganda

   Kandidat-uppsats, Uppsala universitet/Institutionen för kulturantropologi och etnologi

   Författare :Emma Fritze; [2022]
   Nyckelord :Eurovision Song Contest; imagined communities; political discourse; impression management; nation branding;

   Sammanfattning : Over the last six decades, the Eurovision Song Contest has tried to embody the voice of European unification and international corporation. Previous scholars have depicted Eurovision as something highly influential and beneficial for all participating parties, whether that relates to the opportunity for commercial profit, outspoken Europeanist aspirations, or desired political progress– the song contest is utilized by multiple actors for varying reasons. LÄS MER

4. 23. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

   Master-uppsats, Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

   Författare :Kamila Marzynska; [2021]
   Nyckelord :public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

   Sammanfattning : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. LÄS MER

5. 24. Role of nation brand ambassador/citizen diplomat. Case study of Sweden

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Mariia Dovbenko; [2021]
   Nyckelord :public diplomacy; citizen diplomacy; nation branding; soft power; nation brand ambassador; citizen diplomat; strategic communication; Social Sciences;

   Sammanfattning : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. LÄS MER

7. 25. Political images taking stage. A narrative analysis of Russia in the Eurovision Song Contest

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Maria Post; [2021]
   Nyckelord :Eurovision Song Contest; cultural diplomacy; fantasmatic logic; Russia; Law and Political Science;

   Sammanfattning : Ever since it was created, the Eurovision Song Contest has functioned as an arena for nation branding and nation building. The aim of this thesis is to contribute to the field of cultural diplomacy and political storytelling through studying how participation in the Eurovision Song Contest can contribute to a country’s international image. LÄS MER