Sökning: "Offline Grocery Shopping"

Hittade 5 uppsatser innehållade orden Offline Grocery Shopping.

  1. 1. Nudging in the right direction : A qualitative study on nudging online grocery store environments

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Thérése Nelson; Jessica Nilsson; [2021]
    Nyckelord :Consumer behavior; digital nudging; grocery store industry; nudging; online.;

    Sammanfattning : Problem: Nudging has come to be widely used by organizations who wish to influence the choices of their consumers. This concept has been greatly praised, criticized, discussed, and researched; however, this has mostly been set in offline environments, making nudging in online environments an area in need of further research. LÄS MER

  3. 2. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Mattias Lönnberg; Anna Milton; [2020]
    Nyckelord :Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Sammanfattning : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. LÄS MER

  4. 3. Framgångsfaktorer inom digital livsmedelshandel : Samsyn och skillnader mellan konsumenter och aktörer

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Miriam Lindroos; [2019]
    Nyckelord :;

    Sammanfattning : I denna rapport analyseras samsyn och skillnader mellan konsumenters och butikers uppfattning om vilka de avgörande framgångsfaktorerna är inom svensk digital livsmedelshandel. Svensk digital livsmedelshandel är en av de snabbast växande branscherna i Sverige. LÄS MER

  5. 4. Consumer experience : An exploratory study of why consumers chose to buy groceries online

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Marcus Johansson Moberg; Tilda Karlsson; [2019]
    Nyckelord :Consumer Experience; Offline Grocery Shopping; Online Grocery Shopping; Channel Choice; The Marketing Mix;

    Sammanfattning : Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. LÄS MER

  7. 5. Impulse buying online: a visual, comparative enquiry into two mediums of grocery retailing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Åberg; Nancy Kurdieh; [2013]
    Nyckelord :Impulse buying; e- commerce; groceries; offline; atmospherics; sales promotion; Business and Economics;

    Sammanfattning : The purpose of our thesis has been to see how impulse buying could manifest itself online by comparing the offline and online mediums through visual enquiry, and build on the already extensive literature on offline impulse buying. The object oriented visual enquiry was used offline and online to observe grocery stores and their current and potential impulse buying stimuli. LÄS MER