Sökning: "Organizational Reputation"

Visar resultat 21 - 25 av 79 uppsatser innehållade orden Organizational Reputation.

  1. 21. Krisen i Svenska Akademien : En katt och råtta-lek med media

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Stina Meyerson; Alba Volo Wiklund; [2021]
    Nyckelord :Svenska Akademien; Crisis communication; #metoo; Rhetoric; Media Logic; Svenska Akademien; kriskommunikation; #metoo; retorik; medielogik;

    Sammanfattning : The research aims to examine Svenska Akademien’s external crisis communication 2017–2018, in the crisis induced by an exposition of sexual assaults and harassments by the so called "Kulturprofilen" during #metoo. Since the case is a historical event in Sweden and organizational crises of confidence, the study intends to contribute to the research field by adding knowledge about an uncharted area and case. LÄS MER

  3. 22. ‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent

    Kandidat-uppsats, Jönköping University

    Författare :Lovisa Karlsson; Marielle Kaminsky; Frida Svedberg Isaksson; [2020]
    Nyckelord :;

    Sammanfattning : Abstract   Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. LÄS MER

  4. 23. Restaurant industry's response to Covid-19

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nikoleta Mircheva; Barbara Plompen; Milan Wynants; [2020]
    Nyckelord :Strategic Brand Management; Restaurant Industry; Brand Trust; Brand Reputation; Customer Relationship; CSR; Covid-19 Pandemic; International Dimensions; Business and Economics;

    Sammanfattning : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. LÄS MER

  5. 24. Den Nätverkande Inkubatorn : En kvalitativ studie om företagsinkubation och nätverkande som en väg mot rikt socialt kapital

    Magister-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Danni Al Halabi; [2020]
    Nyckelord :Entrepreneurship; accelerator; incubator; business incubator; startup companies; network; social capital; Entreprenörskap; accelerator; inkubator; affärsinkubator; startupbolag; nätverk; socialt kapital;

    Sammanfattning : A great challenge for startup companies is the lack of market knowledge and access to resources. Knowledge and resources can be acquired through networking, however, as many startup companies are young and unknown, they have difficulties establishing themselves in relevant networks. LÄS MER

  7. 25. How do startups prevent encountering the funding gap?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Aatu Keränen; Narmin Nasibli; [2020]
    Nyckelord :Funding gap; Financial gap; Valley of Death; Entrepreneurial finance; Business and Economics;

    Sammanfattning : Purpose – This paper aims to address the issue with securing finance in the funding gap that has negative effects on the entrepreneurial eco system as a whole since many business ideas never gets commercialized into the market. Furthermore, we seek to contribute to existing research and increase the chances for the entrepreneur to succeed in terms of commercializing their service or product. LÄS MER