Sökning: "Organizational Reputation"

Visar resultat 6 - 10 av 79 uppsatser innehållade orden Organizational Reputation.

1. 6. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Filip Nilsson; Andrej Matic; [2022]
   Nyckelord :Relationship marketing; Reputation; Management;

   Sammanfattning : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair   Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing.  Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. LÄS MER

3. 7. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ziad Darraki; Saravanan Pandurangan; [2022]
   Nyckelord :SEW; CSR; Family firms; SEW perspective; CSR activities;

   Sammanfattning : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. LÄS MER

4. 8. “What does the organization want others to think about the organization?” : En kvalitativ studie av Obos Damallsvenskans avsedda image och strategiska kommunikation på Instagram

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Mathilda Henriksson; Lisa Burström; [2022]
   Nyckelord :kommunikation; avsedd image; damfotboll; sociala medier; image;

   Sammanfattning : Social media is a crucial part of today's organizational communication as it contributes to form opinions and attitudes concerning an organization's image. It is therefore important for organizations as well as for sports teams that operate on a professional level to adapt to the fragmented media landscape. LÄS MER

5. 9. Attracting and retaining talent : A qualitative study about Talent Management within the knowledge-intensive organizations in Sweden

   Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Kate Smirnova; [2022]
   Nyckelord :Talent management; talent; attracting talent; retaining talent; organizational culture; Swedish context; human resource management;

   Sammanfattning : Although Talent Management is an area of research that has captured the attention of many as organizations around the world compete for talent, it is a relatively new area of research. Sweden is a country where the shortage of skilled workforce is significant and demand is high, especially in the knowledge-intensive industry. LÄS MER

7. 10. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Annie Johnson; Isabelle Bjärlestam; [2022]
   Nyckelord :Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

   Sammanfattning : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. LÄS MER