Sökning: "Pages Aspx"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Pages Aspx.

  1. 1. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

  3. 2. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Marcus Hagström; Teo Bodin; [2021]
    Nyckelord :social proof; e-commerce; popularity information; customer reviews; brand equity;

    Sammanfattning : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. LÄS MER

  4. 3. Where should your influencer marketing strategy land?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Sofie Murakas; Emmy Svedberg; [2018]
    Nyckelord :Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Sammanfattning : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. LÄS MER

  5. 4. Integrering och optimering vid social medieannonsering - En kvantitativ studie om landningssidans påverkan på konsumentupplevelsen från social media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jennie Padron Benitez; Viktor Gärdhammar; [2017]
    Nyckelord :Landing page; Social media; Consumer experience; Hedonic; Utilitarian;

    Sammanfattning : Through the progression of digitization, retailers have the opportunity to interact with their consumers through more channels and touch points than before. Today, a company would like to be seen on social media and be able to communicate with its consumers and show their offerings. LÄS MER

  7. 5. How does S/CR communication influence corporate action in Sweden? An explorative study of the OMX Stockholm Large Cap companies.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Uta Hönemann; Elisabet Ålander; [2016]
    Nyckelord :Corporate Sustainability; Corporate Sustainability Communication; Greenwashing; Grounded Theory;

    Sammanfattning : Recent S/CR scandals in Sweden point at an interesting paradox: Although Swedish companies have a vast amount of publicly available S/CR materials in place, there are indications that the companies do not practice what they preach. Therefore, this thesis aimed to explore how S/CR communication influences corporate action. LÄS MER