Sökning: "Personalized Advertising"

Visar resultat 16 - 20 av 63 uppsatser innehållade orden Personalized Advertising.

  1. 16. Individanpassad marknadsföring : ett hot mot konsumentens integritet

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Mahnoush Arezouvand; Rojano Sadat Rahsepar Mohammadi; [2022]
    Nyckelord :personalized advertising; privacy; privacy paradox; privacy calculus; personal data information; big data.Eshgham; Individanpassad marknadsföring; privacy paradox; privacy calculus; personal data information; big data.;

    Sammanfattning : Individanpassad marknadsföring drivs till stor del av de fördelar som den tillför till ett företags kundrelationer och marknadsföringsresultat. Idag försöker annonsörer möta kundernas förväntningar på en individuell nivå. LÄS MER

  3. 17. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Mattias Andersson; Eric Gummesson; [2022]
    Nyckelord :consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Sammanfattning : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. LÄS MER

  4. 18. Personalized Marketing - A study examining factors influencing millennials’ intention to act upon personalized advertisements on Facebook

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lovisa Svensson; Lorenzo Dirksz; [2021]
    Nyckelord :Personalized Marketing; Personalized Advertisements; Millennials; Facebook; Positive Attitude; Hedonic Motivation; Trust; Past Experience; Advertising Attributes; Intention to Act; Business and Economics;

    Sammanfattning : Purpose: The fundamental aim of this thesis is to investigate how strongly the Personalized Marketing (PM) factors identified in previous literature correlate with millennials’, aged 24 to 40, intention to act upon personalized advertisements on Facebook. Thereafter, the goal was to compare the extent to which the outcomes varied depending on millennials' age group and gender. LÄS MER

  5. 19. Profile based evaluation of what different browsers and browser extensions may be able to learn about a user

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Sofia Bertmar; Johanna Gerhardsen; [2021]
    Nyckelord :;

    Sammanfattning : Information leakage online has become a marketplace where companies can profile users to gain revenue from personalized advertising. This thesis offers a deeper analysis into what part the browsers Chrome and Firefox play in this targeted advertising. LÄS MER

  7. 20. Privacy for sale! : An exploratory study of personalization privacy paradox in consumers’ response to personalized advertisements on social networking sites

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lovisa Idberg; Sofia Orfanidou; Oona Karppinen; [2021]
    Nyckelord :Personalization; personalization privacy paradox; social networking sites; SNS; tracking; personalized advertisements;

    Sammanfattning : Social networking sites are channels that allow companies to appeal to their target audience through personalized advertising which has become an increasingly common way for companies to reach their target customers. Personalization is possible through the use of customer data which allows designing an advertisement based on individual consumers' preferences benefiting the consumers with more personally appealing advertisements. LÄS MER