Sökning: "Personalized Advertising"

Visar resultat 21 - 25 av 63 uppsatser innehållade orden Personalized Advertising.

  1. 21. Konsumenters perspektiv på anpassad annonsering : En kvalitativ studie om konsumenters attityder till individanpassad annonsering på sociala medier

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Linnea Nordlund; Linda Persson; [2021]
    Nyckelord :Personalized advertising; attitudes; social media; Facebook; Instagram; Individanpassad annonsering; attityder; sociala medier; Facebook; Instagram;

    Sammanfattning : .... LÄS MER

  3. 22. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Christopher Klee; [2021]
    Nyckelord :programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Sammanfattning : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. LÄS MER

  4. 23. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jean Gharam; [2021]
    Nyckelord :Online behavior advertisement; Generation X; Generation Y; privacy concerns;

    Sammanfattning : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. LÄS MER

  5. 24. När reklamen blir personlig : En kvalitativ studie av konsumenters uppfattning av individanpassad marknadsföring och personlig integritet.

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Johan Hasu Berg; Victor Lindberg; [2021]
    Nyckelord :Personalization-privacy paradox; personalized advertising; privacy; Personalization-privacy paradox; individanpassad marknadsföring; integritet;

    Sammanfattning : Personalized advertising is possible by tracking consumers' online activities and customizing ads for individual consumers. These ads are often more relevant, interesting, and appreciated by the consumer. However, there is a sense of worry about how personal information is gathered, stored, and used. LÄS MER

  7. 25. Framtidens datadrivna affärsmodeller

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Samuel Rosqvist; Philip Olsson; [2021]
    Nyckelord :Data driven business model; personal integrity; data; privacy dashboard;

    Sammanfattning : Profiling users online and directed online advertising has become a major business with companiessuch as Google and Facebook as frontier companies. Through incidents such as the CambridgeAnalytica scandal, the public has started to take notice of both the positive and the negative sides of thebusiness. LÄS MER