Sökning: "Product personality"
Visar resultat 1 - 5 av 63 uppsatser innehållade orden Product personality.
1. Does Brand Personality Beat Sustainability Claims?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. LÄS MER
2. Gränssnittsdesign för optimal produkpresentation : Hur UX-design kan användas för produktpresentation och påverka användarupplevelse
Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskapSammanfattning : This study has been carried out in collaboration with BeKa SWEDEN AB with the aim ofinvestigating how optimal product placement and product presentation should take place on awebsite using UX design. The research question reads as follows: "How can UX design beused to create an optimal product presentation of a single product, and further improve theuser experience on a web page?". LÄS MER
3. Hur påverkar min personlighet mitt returbeteende? : En kvantitativ studie om femfaktorteorin, opportunistiska och legitima returbeteenden
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : De senaste åren har den digitala utvecklingen lett till stor utveckling inom konsumenters köpbeteenden online. I takt med att det uppkommit fler aktörer på marknaden har e-handelsföretag konkurrerat inom pris, fraktalternativ och andra kostnader för att underlätta köpupplevelsen för kunder. LÄS MER
4. Technical Debt in Swedish Tech Startups: Uncovering its Emergence, and Management Processes
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Technical Debt (TD) is a concept referring to technical deficiencies and sub-optimal decisions made in software development that may save time in the short term but lead to long-term obstacles. The concept also implies increased future costs, often growing with interest, caused by slower development rates and the need for refactorings. LÄS MER
5. Blands – A not so bland new trend in branding? An exploratory study of the phenomenon blands
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Purpose: A new phenomenon has emerged in the world of branding which has not yet been researched in an academic setting. Brands that look the same, feel the same, offer similar business models towards consumers but still somehow feel modern and unique at a first glance. LÄS MER