Sökning: "Servicescapes"

Visar resultat 1 - 5 av 28 uppsatser innehållade ordet Servicescapes.

  1. 1. Exploring the Emergent Servicescape of Unmanned Stores: A Constructivist Analysis of Unmanned Stores in the Age of Digitalization

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Gentrit Beqiri; Mathias King Lykkegaard; [2023]
    Nyckelord :Unmanned stores; Unmanned solutions; Servicescape; Customer-retailer interface; Digital strategies; Phygital strategies; Customer engagement.; Social Sciences;

    Sammanfattning : Unmanned stores are increasing in popularity as the prominence of digitalization is changing not only the customer-retailer interface but also the servicescapes of the stores. The current stakeholders within the industry are (1) tech-positive entrepreneurs that want to innovate the industry or (2) convenience-focused retailers adopting technological solutions to ease the workload. LÄS MER

  3. 2. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Igor Mróz; Enok Enocson; [2022]
    Nyckelord :Brand experience; online brand experience; brand equity; e-servicescape;

    Sammanfattning : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. LÄS MER

  4. 3. How do esports actors perceive the Metaverse as a servicescape for esports: An interpretative phenomenological analysis : An exploratory study about the business opportunities and challenges in the Metaverse

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Anas Abed; Karolina Rinkevic; [2022]
    Nyckelord :Metaverse; esports; marketing in the Metaverse; servicescapes; online servicescapes;

    Sammanfattning : The Metaverse is an immersive, interactive, and collaborative shared virtual 3D environment where people are represented by avatars and interact in real-time. The Metaverse is still an unexplored phenomenon that has recently become interesting to researchers. LÄS MER

  5. 4. COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Casper Gustafsson; Li Yanzhuo; [2021]
    Nyckelord :covid-19; covid; konsumentbeteende; brand equity; Brand loyalty; lojalitet; sociala vetenskaper; Consumer behaviour; brand loyalty; brand equity.;

    Sammanfattning : Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by three main concepts, consumer behaviours, brand loyalty and equity. LÄS MER

  7. 5. Nöjda gäster med musik! : En kvantitativ studie i hur hotellgäster påverkas av musik i hotellobbyn

    Kandidat-uppsats, Örebro universitet/Restaurang- och hotellhögskolan

    Författare :Hanna Karlsson; Gustaf Sjögren; [2019]
    Nyckelord :Hotellobby; musik; sinnen; atmosför; servicescapes;

    Sammanfattning : .... LÄS MER