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Visar resultat 1 - 5 av 339 uppsatser som matchar ovanstående sökkriterier.

1. 1. Är betald UGC det nya sättet att göra reklam på?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sara Melgar; Madeleine Tran; Linnea Bengtsson; [2024]
   Nyckelord :Varumärkesattityder; Brand Equity; Förtroende; UGC; FGC; Business and Economics;

   Sammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER

3. 2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Författare :Sameera Prasanna Rodrigo; [2024]
   Nyckelord :Social media; SMEs; Restaurant business; RBV theory;

   Sammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER

4. 3. Ekonomiska risker med ägarlägenheter : Ägarlägenheter, en möjlighet under ekonomisk nedgång?

   Kandidat-uppsats, KTH/Lantmäteri – fastighetsvetenskap och geodesi

   Författare :Sarah Creutzer; Clara Lönnheim; [2023]
   Nyckelord :Condominium Ownership; Financial Risk; Profitability; Recession; Ägarlägenhet; Ekonomisk risk; Lönsamhet; Ekonomisk nedgång;

   Sammanfattning : Ägarlägenheter är en upplåtelseform som bygger på tredimensionell fastighetsindelning. Denmöjliggjordes i svensk lagstiftning år 2009 med syftet att bidra till en mångfaldig bostadsmarknad,samt erbjuda fastighetsägaren större frihet att förfoga över den egna bostaden. LÄS MER

5. 4. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

7. 5. Accessoperatör inom fastighetsbranschen : Fallstudie på en accessbaserad tjänsts affärsmodell

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Emilia Saliba; [2023]
   Nyckelord :Business model; revenue model; value proposition; customer relationship; business relationship; access based; multiple actors; real estate industry; Affärsmodell; intäktsmodell; värdeerbjudande; kundrelation; affärsrelation; accsessbaserad; flera aktörer; fastighetsmarknaden;

   Sammanfattning : Purpose - The purpose of this study was to examine three main components of the business model,revenue model, value proposition and customer relationships. These three main components wouldbe investigated for a newly formed actor on the Swedish real estate market named access operator. LÄS MER