Sökning: "Thesis for sales and marketing system"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden Thesis for sales and marketing system.

1. 1. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships

   Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Pedro Scherma de Carvalho; [2023]
   Nyckelord :Product-Service System; Collaboration; Partnership; Barriers; Small and Medium-Sized Manufacturers;

   Sammanfattning : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. LÄS MER

3. 2. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Angela Bayat Sahil; Maja Holmén; [2023]
   Nyckelord :Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

   Sammanfattning : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. LÄS MER

4. 3. Holoportation: a qualitative study on the NextGen communication channel

   Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Natalie Koutny; Vinod Kumar Verma; [2022]
   Nyckelord :;

   Sammanfattning : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. LÄS MER

5. 4. Digital transformation för en mer effektiv och tillgänglig detaljhandel : En kvalitativ studie för att analysera konsumenters kundresor och dess påverkan inom modebranschen

   Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

   Författare :Jonathan Jonasson; Hanna Lundvall; [2021]
   Nyckelord :Digital transformation; digital marketing; digital retailing; digitization; e-commerce; customer journey; work system; Digital transformation; digital marknadsföring; digital detaljhandel; digitalisering; e-handel; kundresan; arbetssystem;

   Sammanfattning : Digitaliseringen har blivit en av de viktigaste pågående omvandlingarna som sker i nutida samhället och denna utveckling är viktig inom specifikt detaljhandeln samt modebranschen. Då modebranschen befinner sig på en global marknad har de utvecklat olika försäljnings-strategier på olika plattformar, för att bemöta konsumenters efterfrågan till digitala lösningar. LÄS MER

7. 5. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

   Master-uppsats, SLU/Dept. of Plant Breeding (from 130101)

   Författare :Lotten Lundgren; [2020]
   Nyckelord :market gardening; sustainability; food system; skills; competencies; lock-in; transition;

   Sammanfattning : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. LÄS MER