Sökning: "Uniqueness theory"

Visar resultat 1 - 5 av 95 uppsatser innehållade orden Uniqueness theory.

  1. 1. Trygghetens Tegnell. En kvalitativ studie om Folkhälsomyndighetens kommunikatörers syn på pandemins profet

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Jenny Fredrika Park; [2024-03-04]
    Nyckelord :COVID-19; kriskommunikation; Anders Tegnell; Folkhälsomyndigheten;

    Sammanfattning : Executive summary This research delves into the multifaceted realm of crisis communication, emphasizing its complexities, especially within the unprecedented context of the COVID-19 pandemic. Central to the study is the exploration of how media personification shapes public perceptions and, more specifically, the role of Anders Tegnell, a pivotal figure in the Public Health Agency of Sweden. LÄS MER

  3. 2. Determinants of capital structure: an empirical study on the European technology industry in a dynamic panel difference-GMM analysis

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alfred Rydsmo; Jacob Sandequist; [2023-06-29]
    Nyckelord :;

    Sammanfattning : This paper investigates the determinants of capital structure for 146 publicly traded technology companies in 14 different European countries over the 2009 to 2021 period. The study aims to test the relationship between firm leverage and its determinants suggested by both traditional corporate finance theory as well as previous findings. LÄS MER

  4. 3. An Obituary for the Billable Hour - A qualitative investigation of the barriers to implementing value-based pricing in the legal industry and the necessary capabilities to facilitate the transition.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Hermine Lilja; Julia Fürstnow; [2023]
    Nyckelord :Value-based Pricing; Legal Industry; Change Barriers; Pricing Transformation; Capabilities Theory;

    Sammanfattning : Due to intensifying competition and client expectations, law firms worldwide are starting to transition from the conventional billable hour model to value-based pricing (VBP) models. While promising significant efficiency gains, this transition entails fundamental challenges for all stakeholders and necessitates changes in firms' capabilities. LÄS MER

  5. 4. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Zeeb Hala; To Quan Luu; [2023]
    Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

  7. 5. Success in a niche market: a grounded theory analysis of video-on-demand platforms for performing arts in Europe

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Elena Alexandra Vistras; [2023]
    Nyckelord :service success; strategic decision-making; niche market; video-on-demand platforms; performing arts; constructivist grounded theory; Social Sciences; Performing Arts; Business and Economics;

    Sammanfattning : Study purpose: This paper delves into the nuances of success in the niche market of video-on-demand (VoD) platforms for performing arts in Europe, focusing on managerial perspectives. It seeks to comprehend how top executives construct success and the associated meanings in their strategic decisions within this market, where success is often equated with profitability, survival, or expansion. LÄS MER