Sökning: "Viral Marknadsföring"

Visar resultat 21 - 25 av 103 uppsatser innehållade orden Viral Marknadsföring.

  1. 21. Som en blixt från klar himmel - En kvalitativ studie om företeelsen blixtkampanj ur ett organisationsperspektiv

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Matilda Fogde; Emma Jungerth; [2017]
    Nyckelord :Digital marketing; Viral marketing; Guerilla marketing; Real-time marketing; Information overload; Social Sciences;

    Sammanfattning : Den här studien syftar till att undersöka den relativt nya företeelsen blixtkampanj. Begreppet har under senaste tiden florerat i branschpress men saknas i den akademiska forskningen. Bristen av tidigare forskning kring begreppet har legat till grund för denna studies syfte. LÄS MER

  3. 22. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustaf Hegelund; Theodor Tell; [2017]
    Nyckelord :Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Sammanfattning : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. LÄS MER

  4. 23. Marketing of fast moving consumer goods : a study of viral videos with forest-related products

    Master-uppsats, SLU/Dept. of Forest Products

    Författare :Herman Tunstig; [2017]
    Nyckelord :brand; branding; Facebook; low-involvement; social media; YouTube;

    Sammanfattning : The traditional forest industry is facing a change. Not only is the forest industry changing, also the world is changing in terms of threats of the implementation of new trade barriers and how companies are using marketing. LÄS MER

  5. 24. Measuring the effect of Viral Negative Sentiment on Market Value : Case Study on United Airlines Crisis 2017

    Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

    Författare :Gina Wahba; [2017]
    Nyckelord :Sentiment; Negative WOM; Word of mouth; E-WOM; Crisis; United Airlines; Social media;

    Sammanfattning : Negative word of mouth is something most businesses try to avoid, It could affect the reputation and vision of a company in a consumer’s mind. The success of a company lies in the connection of a product or service with a satisfying good image that has been formed on the back of consumer’s mind. LÄS MER

  7. 25. How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Christian Jensen; Andersson Rebecka; [2017]
    Nyckelord :Digital Marketing; Social Media; Business-to-Business; Qualitative Research;

    Sammanfattning : The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. LÄS MER