Sökning: "audience management"
Visar resultat 21 - 25 av 168 uppsatser innehållade orden audience management.
21. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER
22. Proceed With Caution : A Bourdieusian Study on the Journalistic Field, Digitalization and Social Media Use Among Swedish Metropolitan Journalists
Master-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : The aim of this study was to understand how Swedish journalists balance social media use with traditional journalistic ideals and journalism ethics in a context of increasing digitalization, in light of a number of journalistic profiles being criticized for sharing inappropriate content on their social media accounts. The study is rooted in Bourdieu’s field theory and the research questions pertained to how journalists, occupying different positions in the journalistic field, used and viewed social media in relation to journalistic ideals and -ethics as well as their news organizations’ social media policies. LÄS MER
23. Emphasizing engagement: adapting to the hybrid environment through new interaction technologies : Evaluating Audience Engagement Platforms impact on engagement in hybrid meetings and presentations
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : An increase in distributed workspaces are influencing the way people work and thereby how meetings and presentations are conducted, making hybrid settings the standard for many organizations. Previous research has shown that hybrid settings decrease engagement due to technical issues, lack of inclusiveness, changing social dynamics and difficulties in evaluating participant engagement. LÄS MER
24. Do Not Blame it on Good Times, Blame it on The Attributions: A content analysis of attributions to wins and losses in match reports published by Swedish football clubs in Allsvenskan
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Football is one of the most followed sports globally and its communication reaches a large audience, including both fans and other stakeholders. The purpose of this thesis is to investigate how Swedish football clubs in the top league, Allsvenskan, ascribe causes to their wins and losses in the match reports published online. LÄS MER
25. Professional photographers and their use of Instagram : How Instagram influences professional photographers’ mindsets and contribute to their rethinking of creative practices
Master-uppsats, Södertörns högskola/Medie- och kommunikationsvetenskapSammanfattning : Professional photographers who actively use Instagram in their work notice its influence on various aspects of their professional and creative activities. The present thesis examines the manifestations of such influence noticed by a group of professional photographers. LÄS MER
